In a bold move that could reshape the European production landscape, the newly founded vertical TV studio RoseBerry announced its official launch today, backed by three heavyweight deals with All3Media, Banijay and Fremantle. The partnerships give the startup instant access to a vast library of formats, distribution networks and funding channels, positioning RoseBerry as a fast‑growing player in the vertical video market.
Why RoseBerry’s launch matters
Vertical video—content shot in portrait orientation for mobile‑first platforms—has exploded on TikTok, Instagram Reels and YouTube Shorts. Yet most traditional studios still operate primarily in widescreen, creating a gap between format expertise and platform demand. RoseBerry’s mission is to bridge that gap by producing premium, story‑driven vertical series that can be licensed globally.
Key advantages of the All3Media, Banijay and Fremantle alliances
- Format library access: Each partner contributes over 2,000 proven formats, giving RoseBerry a ready‑made pipeline of concepts that can be re‑imagined for portrait screens.
- Co‑production funding: Joint development budgets will cover up to 70% of production costs for the first five titles, reducing financial risk for the startup.
- Global distribution channels: All3Media’s North American network, Banijay’s strong presence in Europe and Fremantile’s reach in Asia‑Pacific mean RoseBerry’s shows can launch simultaneously across continents.
First slate of vertical series
Within weeks of signing the deals, RoseBerry revealed a three‑project slate:
- "Snack Attack" – a fast‑paced food‑challenge competition designed for TikTok’s 60‑second limit.
- "City Pulse" – a documentary‑style series that follows urban entrepreneurs, shot entirely in vertical mode for Instagram Reels.
- "Mystery Minute" – a thriller anthology where each episode tells a complete mystery in under a minute, perfect for YouTube Shorts.
All three titles are co‑produced with Banijay’s factual division, leveraging their experience in reality formats, while All3Media will handle post‑production and Fremantle will lead global sales.
Industry reaction
Analysts see the launch as a clear signal that major broadcasters are finally betting on mobile‑first content. "The vertical format is no longer a niche experiment," said Emma Clarke, senior analyst at MediaInsights. "RoseBerry’s strategic alliances give it the leverage to turn that experiment into a sustainable business model."
What this means for content creators
For independent creators and production houses, RoseBerry’s entry could open new collaboration opportunities. The studio announced an open‑call for pilot scripts in portrait format, promising mentorship and potential green‑lighting through its partner network.
Looking ahead
With a robust backing roster and a clear focus on vertical storytelling, RoseBerry aims to deliver at least ten new series by the end of 2025. If the initial releases hit the projected viewership targets—3 million streams per title within the first month—the studio plans to expand its roster to include scripted drama and live‑event vertical productions.
Bottom line
RoseBerry’s launch, anchored by All3Media, Banijay and Fremantle, marks a pivotal moment for vertical video production. By combining format expertise, funding power and global reach, the new studio is set to accelerate the shift toward mobile‑first entertainment.
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