Recover 15% Abandoned Carts with Omnisend: Case Study

Did you know the average ecommerce abandoned cart rate sits at 69.99%, according to Baymard Institute’s 2024 study? That’s nearly 7 out of 10 shoppers leaving your site without checking out. For most store owners, that’s thousands of dollars in lost revenue every month.

But one Shopify store turned that trend around, recovering 15% of all abandoned carts in just 3 months using Omnisend. Below, we break down exactly how they did it, the tools they used, and how you can replicate their results for your own store.

The Case Study: Who We Worked With

We partnered with a mid-sized Shopify store selling eco-friendly home goods, with an average monthly traffic of 12,000 visitors and a pre-campaign abandoned cart rate of 72%.

Before implementing Omnisend, their abandoned cart recovery rate was just 3% — meaning they were leaving 69% of potential revenue on the table.

Why Omnisend? Key Features for Cart Recovery

The team chose Omnisend over other email marketing tools for 3 core reasons:

• Native Shopify integration: Syncs cart data, customer behavior, and order history automatically with no manual setup.
• Pre-built abandoned cart workflows: Ready-to-use templates optimized for ecommerce conversion.
• Multi-channel recovery: Combine email, SMS, and push notifications to reach shoppers where they’re most active.

The 4-Step Strategy That Recovered 15% of Abandoned Carts

Step 1: Audit Existing Abandoned Cart Flows

First, we reviewed the store’s existing recovery emails (sent via Shopify’s native tools). We found 3 major gaps:

• Only 1 follow-up email sent 24 hours after abandonment.
• No personalized product recommendations based on cart items.
• No SMS or push notification touchpoints.

Step 2: Build a 3-Email + 1 SMS Workflow in Omnisend

We replaced the single follow-up with a 4-touchpoint workflow, timed to match shopper behavior:

1. Email 1: 1 hour after abandonment. Friendly reminder with a clear link back to their cart, plus a small 5% discount code (only valid for 24 hours).
2. Email 2: 24 hours after abandonment. Includes personalized product reviews for items left in cart, plus a FAQ section addressing common checkout pain points (shipping costs, return policy).
3. SMS 1: 48 hours after abandonment. Short, casual text with a direct link to cart, no discount (to avoid training shoppers to wait for deals).
4. Email 3: 72 hours after abandonment. Last chance email with a 10% discount code, valid for 12 hours only.

Step 3: Add Dynamic Personalization

We used Omnisend’s dynamic content blocks to automatically pull in:

• Exact items left in the shopper’s cart (with images and prices).
• Related product recommendations based on past purchase history.
• Localized shipping times and costs based on the shopper’s IP address.

Step 4: A/B Test Every 2 Weeks

We ran biweekly A/B tests on subject lines, discount amounts, and send times. Top performing variations included:

• Subject line: "You left something behind (plus a small gift)" outperformed "Your cart is waiting" by 22%.
• 5% discount in first email outperformed no discount by 18%, while 10% discounts in later emails drove 12% higher conversion than 5%.

The Results: 15% Recovery Rate in 3 Months

The strategy delivered measurable results in just 90 days:

• Abandoned cart recovery rate jumped from 3% to 15% (a 400% increase).
• Monthly recovered revenue increased by $12,400.
• Open rates for recovery emails averaged 42%, click-through rates 18% (3x higher than the store’s standard marketing emails).
• SMS recovery messages had a 98% delivery rate and 32% click-through rate.

How to Replicate These Results for Your Store

Ready to boost your own recovery rate? Follow these actionable tips:

1. Start with Omnisend’s pre-built cart recovery workflow. Don’t build from scratch — customize the ready-made templates to match your brand voice.
2. Limit discount usage. Only offer discounts in 1-2 touchpoints to avoid eroding your profit margins.
3. Add at least one non-email touchpoint. SMS or push notifications have 2-3x higher open rates than email for cart recovery.
4. Track your baseline first. Measure your current recovery rate for 2 weeks before making changes, so you can accurately attribute results to your Omnisend setup.

Frequently Asked Questions

Conclusion

Recovering 15% of abandoned carts isn’t a pipe dream — it’s a repeatable result with the right tools and strategy. Omnisend’s ecommerce-focused features take the guesswork out of cart recovery, letting you focus on growing your store instead of manual follow-ups. Even a 5% increase in recovery rate can add thousands to your monthly revenue, so there’s no reason to let abandoned carts eat into your profits any longer.

Ready to recover more abandoned carts with Omnisend? Start your free 14-day Omnisend trial today to access pre-built cart workflows, multi-channel messaging, and ecommerce personalization tools. No credit card required.