GetResponse vs Mailchimp: Which Is Easier to Sell as an Affiliate?

If you’re an affiliate marketer hunting for the easiest email platform to promote, the battle between GetResponse and Mailchimp is unavoidable.

Why Affiliate Marketers Care About Platform Choice

Choosing the right tool isn’t just about features. It’s about how quickly you can convert readers into buyers.

Key factors that affect conversions

• Commission structure
• Recurring payouts
• Cookie duration
• Support for content creators

GetResponse Overview

GetResponse positions itself as an all‑in‑one marketing suite, which makes it attractive for affiliates who prefer a single brand.

Features that help you sell

• Drag‑and‑drop email builder
• Webinar hosting
• Automation workflows
• Landing page creator
• High‑ticket product offers

Mailchimp Overview

Mailchimp is the “people‑friendly” option, known for its ease of use and robust integrations.

Features that appeal to affiliates

• Simple UI for beginners
• Extensive app marketplace
• Free tier for low‑volume senders
• Advanced segmentation
• Strong brand recognition

Ease of Selling: Direct Comparison

When it comes to pure selling ease, the differences boil down to three main points:

1. Commission rates – GetResponse typically offers 33% recurring, whereas Mailchimp’s affiliate program caps at 15% recurring.
2. Cookie length – GetResponse uses a 30‑day cookie, Mailchimp uses a 30‑day cookie as well, but GetResponse provides deeper tracking dashboards.
3. Creative assets – Mailchimp supplies ready‑made banner ads and email swipes, giving affiliates a head start.

Pricing Considerations for Affiliates

Both platforms have free plans, but promotion strategies differ.

• Promote the free tier to build trust.
• Upsell premium plans during webinars.
• Highlight the higher payout on higher‑priced plans.

Tips to Maximize Your Affiliate Success

Even if a platform is easy to sell, your success hinges on content strategy.

• Create comparison charts that visually break down features.
• Write case studies showing ROI for real users.
• Leverage video reviews to increase credibility.
• Offer bonuses like checkout checklists.
• Test different landing pages to find the highest conversion.

Conclusion

Both GetResponse and Mailchimp have solid affiliate programs, but GetResponse edges ahead for affiliates who prioritize higher commissions and recurring payouts. If your audience values advanced automation and webinars, GetResponse’s niche may resonate more.

Frequently Asked Questions

Which platform offers higher affiliate commissions?

GetResponse offers a 33% recurring commission, while Mailchimp caps at 15% recurring.

Do both programs provide recurring payouts?

Yes, both provide recurring commissions as long as the referred customer stays subscribed.

Can I promote both platforms simultaneously?

Absolutely. Many affiliates test both to see which resonates better with their audience.

Is there a cost to join the affiliate programs?

No, joining either program is free.

How long do cookies last?

Both programs typically use a 30‑day tracking cookie.

Ready to start earning with email marketing affiliates? Download our free affiliate starter guide now.