Does Drip Have a Traditional Affiliate Program? What Partners Need to Know

If you’re a content creator, email marketer, or eCommerce consultant looking to monetize your audience, you’ve likely asked: Does Drip have a traditional affiliate program? Drip is a top-tier email marketing and automation platform built for eCommerce brands, so it’s no surprise many partners want to promote it. But the answer to this common question isn’t as straightforward as you might think. If you’re new to email marketing for eCommerce, our beginner’s guide to eCommerce email marketing breaks down core concepts to help you qualify for partner programs faster.

Does Drip Offer a Traditional Affiliate Program?

First, let’s define what a “traditional” affiliate program looks like: most include recurring commissions for referred customers, 30-90 day cookie windows, dedicated affiliate dashboards, and marketing assets for promoters. As of 2024, Drip does not offer a publicly available traditional affiliate program that matches this standard structure.

Drip previously ran a referral program for existing customers, but it has since pivoted to focus on its official Partner Program, which is tailored to agencies, consultants, and tech integrators rather than casual affiliates.

What Is the Drip Partner Program?

The Drip Partner Program is a tiered program designed for professionals who actively work with eCommerce brands and can refer or manage Drip accounts for clients. It is not a traditional affiliate program for casual bloggers or social media influencers, but it does offer monetization opportunities for qualified partners. According to Drip’s official 2024 partner documentation, the program rejects over 60% of applications due to lack of eCommerce client experience.

Partner Program Tiers

Drip’s Partner Program has three main tiers, each with different benefits:

• Registered Partner: Free to join, access to partner training, co-marketing resources, and a 10% recurring commission on referred customer subscriptions for the first 12 months.
• Certified Partner: Requires completing Drip’s certification course, 10% recurring commission for 24 months, priority support, and inclusion in Drip’s partner directory.
• Premier Partner: For high-volume partners driving significant revenue, includes custom commission rates, dedicated account management, and exclusive beta access to new features.

Who Qualifies for the Drip Partner Program?

Unlike traditional affiliate programs that accept almost any applicant, Drip’s Partner Program has strict eligibility requirements:

• You must work with eCommerce brands as an agency, consultant, or developer.
• You need to demonstrate experience with email marketing or marketing automation.
• You must complete Drip’s partner certification (for Certified and Premier tiers).
• You cannot promote competing email marketing platforms while in the program.

How to Join the Drip Partner Program

If you meet the eligibility requirements, follow these steps to apply:

1. Visit Drip’s official Partner Program page (you can search for “Drip Partner Program” on their site).
2. Submit an application with details about your business, client base, and experience with eCommerce marketing.
3. Wait for Drip’s team to review your application (typically 5-7 business days).
4. Complete the required partner training and certification (if applying for Certified or Premier tiers).
5. Start referring clients and earning commissions once approved.

Alternatives to Drip’s Partner Program for Casual Affiliates

If you’re a casual content creator or influencer who doesn’t work directly with eCommerce clients, Drip’s Partner Program isn’t a fit. Here are a few alternatives:

• Promote competing email marketing platforms with traditional affiliate programs, such as Klaviyo or ActiveCampaign. For a comparison of top email marketing platforms, read our Klaviyo vs Drip vs ActiveCampaign breakdown.
• Join affiliate networks like ShareASale or Impact that occasionally list Drip-adjacent eCommerce tools.
• Reach out to Drip’s support team directly to inquire about custom referral arrangements if you have a large, relevant audience.

Frequently Asked Questions

Final Takeaway

While Drip does not have a traditional affiliate program open to casual promoters, its Partner Program offers strong earning potential for eCommerce agencies and consultants. If you work with online brands and want to monetize your recommendations, the Drip Partner Program is worth applying for. For casual affiliates, exploring alternative email marketing affiliate programs may be a better fit.

Ready to explore partner opportunities with Drip? Visit Drip’s Partner Program Page to check your eligibility and start your application today.