Introduction
Black Friday is the biggest sales event of the year, and ConvertKit is joining the hype with a 30% discount on its plans. If you’re a creator or marketer, you’ll want to announce the offer quickly, clearly, and in a way that drives sign‑ups. This guide shows you how to craft compelling communications that capture attention, address objections, and convert readers into paying customers.
Why a 30% Discount Matters
Converting prospects on Black Friday isn’t just about a lower price tag. It’s about positioning the discount as a limited‑time opportunity that aligns with the reader’s goals:
- Urgency: 30% off for a short window creates fear of missing out.
- Value: Highlight how the discount translates into real savings over a year.
- Credibility: Tie the offer to ConvertKit’s reputation for powerful email automation.
Crafting the Perfect Announcement
1. Subject Line & Preheader
These two elements decide whether your email gets opened. Use a clear benefit and a time cue:
- "30% Off ConvertKit – Black Friday Only!"
- Preheader: "Save on the email platform that grows creators – ends midnight Friday."
2. Opening Hook
Start with a relatable pain point, then present the solution:
"You’ve been building your audience for months, but the monthly fee feels like a roadblock. This Black Friday, ConvertKit removes that barrier with 30% off."
3. Body Structure
Keep the email scannable:
- Bold the discount. e.g.,
GET 30% OFF - Use short paragraphs (2‑3 lines).
- Add a visual badge that reads “Black Friday 30% OFF”.
- Include a single, prominent CTA button.
4. Social Proof & Benefits
Insert one or two brief testimonials that mention how ConvertKit helped creators grow. Follow with bullet points of key features:
- Drag‑and‑drop email builder
- Advanced automations
- Segmentation based on subscriber activity
- Integrations with Kajabi, Teachable, and more
5. Clear Call‑to‑Action
Use action‑oriented copy and a contrasting button color:
Where to Share the Offer Beyond Email
- Blog post: Write a short article (like this one) and embed the CTA button.
- Social media: Use a countdown sticker on Instagram Stories and a pinned tweet.
- Landing page: Duplicate your pricing page, add a banner that says “Black Friday – 30% Off”.
- Affiliate partners: Provide them with a unique link and badge to track referrals.
FAQ
What dates does the 30% discount apply?
The promotion runs from Wednesday, November 27 at 00:00 UTC until Friday, November 29 at 23:59 UTC. Sign‑ups after this window receive the regular price.
Can I combine the Black Friday discount with existing coupons?
No. The 30% off is a stand‑alone offer and cannot be stacked with other promotions.
Will the discount apply to annual or monthly plans?
The 30% off is valid for both billing cycles. For annual plans, the savings are applied to the full year upfront.
Do I need to upgrade my existing account?
Existing ConvertKit users can apply the discount to a plan upgrade during the promotional period.
How long will the discounted price last?
The reduced rate is locked in for as long as you stay on the same plan, even after the promotion ends.
Conclusion & Call to Action
Black Friday is the perfect moment to invest in a tool that automates your email marketing and frees up time for content creation. With a flat 30% discount, ConvertKit becomes an even smarter choice. Don’t let the clock run out—activate the offer now and watch your audience engagement soar.
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