Cloudflare MSP Partners: Guide for MSPs

If you’re a managed service provider (MSP) looking to expand your cybersecurity and performance offerings, partnering with Cloudflare could be a game-changer. The Cloudflare MSP Partners program is designed specifically to help MSPs deliver enterprise-grade web security, speed, and reliability to their clients without massive upfront investment.

What Are Cloudflare MSP Partners?

Cloudflare MSP Partners are managed service providers that have joined Cloudflare’s dedicated partner program to resell, manage, and support Cloudflare’s full suite of edge networking, security, and performance solutions for their clients. Cloudflare, a global leader in edge computing, serves over 20% of all internet-facing websites, making its solutions a trusted choice for businesses of all sizes.

For MSPs, this partnership eliminates the need to build custom security or performance infrastructure from scratch. Instead, you can leverage Cloudflare’s globally distributed network to offer clients solutions like DDoS protection, content delivery networks (CDNs), zero trust access, bot management, and more, all under your own branded managed service offering.

Key Benefits of Joining the Cloudflare MSP Partner Program

The Cloudflare MSP Partners program is structured to drive long-term growth for MSPs, with benefits focused on revenue, support, and differentiation:

• Recurring revenue streams: Sell Cloudflare subscriptions as part of your managed services stack, earning consistent ongoing margins on every client subscription.
• Access to enterprise-grade tools: Offer clients premium solutions including layer 3/4 DDoS protection, Zero Trust Network Access (ZTNA), and edge computing capabilities without incurring R&D costs.
• Dedicated partner support: Get access to technical training modules, sales collateral, and a dedicated partner manager to help you navigate client implementations and sales cycles.
• Competitive differentiation: Stand out from other MSPs by offering Cloudflare’s globally recognized, highly trusted solutions, which are regularly named a leader in Gartner’s Magic Quadrant for Edge Computing.
• Flexible billing: Use Cloudflare’s centralized MSP billing portal to manage all client subscriptions in one place, with consolidated invoicing and custom pricing options for high-volume clients.

Eligibility Requirements for Cloudflare MSP Partners

Cloudflare has straightforward eligibility criteria to ensure MSP partners are equipped to successfully support clients:

• Be a legally registered MSP business with valid tax identification and business documentation for your operating region.
• Have an active customer base of managed services clients (Cloudflare prioritizes MSPs with existing recurring revenue streams).
• Complete Cloudflare’s mandatory partner onboarding and product training courses via the partner portal.
• Meet minimum annual revenue requirements (these vary by region, so check the partner portal for region-specific thresholds).
• Agree to Cloudflare’s MSP partner terms and conditions, including data privacy and compliance standards.

Do You Need Technical Certifications?

Technical certifications are not mandatory to join the entry tier of the Cloudflare MSP Partners program. However, completing Cloudflare’s Certified Partner exams for your technical team unlocks higher partner tiers, including increased margin rates, priority support, and access to exclusive beta features.

How to Join the Cloudflare MSP Partner Program

The application process is designed to be quick for qualified MSPs:

1. Visit the official Cloudflare partner portal and submit a partner application with your business details, tax documentation, and existing client base information.
2. Complete all required partner onboarding training modules, which cover Cloudflare product basics, sales best practices, and technical implementation steps.
3. Pass the entry-level partner assessment to verify your team’s understanding of Cloudflare solutions and partner program terms.
4. Once approved, gain access to the MSP billing portal, co-branded marketing resources, and your dedicated partner manager.
5. Work with your partner manager to build a customized go-to-market plan for your region and onboard your first client.

Tips for Success as a Cloudflare MSP Partner

To maximize the value of your Cloudflare MSP Partners membership, follow these proven strategies:

• Upskill your team early: Get as many technical and sales staff certified as possible to reduce implementation time and improve client support quality.
• Bundle Cloudflare with existing services: Pair Cloudflare’s security tools with your existing managed IT or cybersecurity offerings to increase adoption rates among current clients.
• Leverage Cloudflare’s marketing resources: Use the co-branded case studies, webinar templates, and social media assets provided in the partner portal to promote your new offerings.
• Start with pilot programs: Test Cloudflare with 2-3 trusted existing clients before rolling it out to your full customer base to refine your implementation process.

Frequently Asked Questions

How much does it cost to join the Cloudflare MSP program?

There is no upfront fee to join the Cloudflare MSP Partners program. You only pay for the Cloudflare services you resell to clients, with margin rates determined by your partner tier.

Can I sell Cloudflare to clients outside my region?

Yes, the Cloudflare MSP Partners program is global. You can support clients in any region where Cloudflare operates, as long as you meet all local tax and compliance requirements for those regions.

What partner tiers are available?

Cloudflare offers three MSP partner tiers: Entry, Select, and Premier. Higher tiers unlock better margin rates, more dedicated support resources, and exclusive access to training and beta features.

How long does the application process take?

Most applications are reviewed within 5-7 business days, provided all required documentation is submitted correctly. You will receive an update via email once your application is approved or if additional information is needed.

Ready to grow your MSP business with Cloudflare? Apply to become a Cloudflare MSP Partner today, or contact our team if you have additional questions about the program.