Cloudflare MSP Partners: Benefits, Requirements & How to Join

If you run a managed service provider (MSP) business, you’re always on the lookout for tools that let you deliver better security, performance, and reliability to your clients — without blowing your margins. That’s where Cloudflare MSP Partners come in.

This program is designed specifically for MSPs to resell, manage, and monetize Cloudflare’s suite of edge, security, and performance tools for their customers. In this guide, we’ll break down exactly what the program offers, who’s eligible, and how to join.

What Are Cloudflare MSP Partners?

Cloudflare MSP Partners are managed service providers that have been vetted and onboarded to the official Cloudflare partner ecosystem.

Unlike general Cloudflare partners, the MSP track is built for providers that manage IT infrastructure for multiple end customers, rather than just selling one-off services to individual businesses.

Through the program, MSPs gain access to exclusive tools, training, and commercial terms to integrate Cloudflare’s products into their service stack.

This includes Cloudflare’s core offerings: DDoS protection, CDN, zero trust access, secure web gateways, and more.

Key Benefits of Joining the Cloudflare MSP Program

Why should your MSP sign up for the Cloudflare MSP Partners program? Here are the top perks:

• Recurring Revenue Streams: Earn ongoing commissions on Cloudflare subscriptions you manage for clients, with tiered rates that scale as you grow your book of business.
• Exclusive MSP Dashboard: Access a dedicated portal to manage all client Cloudflare accounts in one place, with granular billing, usage tracking, and role-based access controls.
• Free Training & Certifications: Get access to Cloudflare’s official training library, including the Cloudflare Certified Partner credential, at no cost to your team.
• Co-Marketing Support: Use Cloudflare’s brand assets, get listed in their partner directory, and access joint marketing funds for qualifying partners.
• Priority Technical Support: Skip general support queues with dedicated partner support channels and access to Cloudflare’s solution architects for complex client deployments.

Eligibility Requirements for Cloudflare MSP Partners

Cloudflare keeps eligibility criteria straightforward to avoid locking out smaller MSPs. To qualify for the Cloudflare MSP Partners program, you must:

• Be a registered business entity offering managed IT, security, or cloud services to multiple end customers.
• Have a team with technical expertise in networking, cybersecurity, or cloud infrastructure (no formal certification required upfront, but training is encouraged).
• Agree to Cloudflare’s MSP partner terms and pricing schedules.
• Commit to completing Cloudflare’s partner onboarding training within 90 days of approval.

Tiered Partner Levels

Note: There is no minimum client count or revenue threshold to join the base tier of the program. Higher tiers have additional requirements tied to sales volume and certification completion:

• Base: Entry-level, no minimum sales, access to core tools and training.
• Premier: Requires $50k+ annual Cloudflare sales, 2+ certified team members, access to co-marketing funds.
• Strategic: Requires $200k+ annual sales, 5+ certified team members, dedicated Cloudflare account manager.

Step-by-Step Guide to Joining the Program

Ready to apply? Follow these 5 steps to become a Cloudflare MSP Partner:

1. Submit Your Application: Head to Cloudflare’s partner portal and select the MSP track. Fill out basic business details, including your client base size and core service offerings.
2. Complete Vetting: Cloudflare’s team will review your application within 5-7 business days. They may ask for proof of business registration or client references.
3. Finish Onboarding Training: Once approved, complete the free Cloudflare Partner Onboarding course to learn how to pitch, deploy, and manage Cloudflare tools for clients.
4. Access Your MSP Portal: Get login credentials for the dedicated MSP dashboard, where you can add client accounts, set up billing, and track earnings.
5. Start Selling & Managing: Integrate Cloudflare into your service stack, pitch the tools to existing clients, and start earning recurring commissions.

Frequently Asked Questions

Q: Is there a cost to join the Cloudflare MSP Partners program?
A: No, there are no upfront fees to join the base tier of the program. You only pay for the Cloudflare services you resell to clients at wholesale rates.

Q: Can I resell all Cloudflare products as an MSP partner?
A: Most Cloudflare products are available for resale, including Zero Trust, CDN, DDoS protection, and Cloudflare One. Some enterprise-only products may require additional approval.

Q: How long does it take to get approved as a Cloudflare MSP?
A: Most applications are reviewed within 5-7 business days. Completing onboarding training adds another 2-3 hours, so you can be up and running in under 2 weeks.

Q: Do I need to be a Cloudflare expert to join?
A: No, the program includes free training to get your team up to speed. Many MSP partners start with no prior Cloudflare experience and learn as they deploy tools for clients.

Conclusion

As noted in Gartner’s 2024 Magic Quadrant for Security Service Edge (SSE), Cloudflare is a leader in edge security and zero trust tools — making their partner program a low-risk, high-value addition to your MSP service stack.

Looking to expand your Cloudflare expertise? Check out our related guides: Cloudflare Zero Trust for MSPs and How to Choose the Right Edge Security Partner for more actionable tips.

Ready to grow your MSP’s recurring revenue with Cloudflare? Submit your application for the Cloudflare MSP Partners program today, and start offering best-in-class edge security and performance tools to your clients.