BuzzSumo Free Trend Keywords: How to Find & Use Them in 2024

Struggling to come up with content topics that actually get traffic? You’re not alone. Most creators waste hours guessing what their audience wants, when the data is already out there. BuzzSumo is one of the most trusted tools for content research, but you don’t need to pay for a premium plan to access valuable trend data. In this guide, you’ll learn exactly how to find and use BuzzSumo free trend keywords to boost your content performance, no credit card required.

What Are BuzzSumo Free Trend Keywords?

BuzzSumo free trend keywords are high-performing, trending search terms and content topics you can identify using BuzzSumo’s free tier. Unlike paid features that offer unlimited searches and historical data, these keywords come from the 10 free monthly searches included in BuzzSumo’s basic plan.

These keywords are pulled from real engagement data: likes, shares, comments, and backlinks from top-performing content across the web. Using them means creating content that’s already proven to resonate with audiences, cutting your guesswork down to zero.

How to Find BuzzSumo Free Trend Keywords (Step-by-Step)

BuzzSumo’s free plan has limits, but you can still find actionable trend keywords in minutes if you follow this process:

Step 1: Set Up Your Free BuzzSumo Account

Head to BuzzSumo’s official website and sign up for a free account. You won’t need to enter credit card details, and you’ll get 10 free searches per month for core tools. This is more than enough to find trending keywords for 2-3 niche topics per month.

Step 2: Use the Content Analyzer to Spot Trends

Navigate to the Content Analyzer tool on your dashboard. Enter a broad topic related to your niche (e.g., "small business marketing" if you target SMBs).

Filter results by time frame: choose "Last 7 Days" or "Last 30 Days" to catch recent trends, not outdated content. Sort by "Total Engagement" to see the most popular content first.

Step 3: Extract Keywords from Top Performers

Look at the top 10 results in your filtered list. Note the recurring keywords in titles, headers, and meta descriptions. These are the BuzzSumo free trend keywords your audience is currently engaging with.

Don’t forget to check the "Trending" tab on BuzzSumo’s homepage, which shows real-time rising topics across all niches, no search limit required.

Step 4: Validate Keywords with Limited Free Tools

If you have searches left in your monthly limit, use BuzzSumo’s Keyword Tool to check search volume and competition for your extracted keywords. Prioritize terms with high engagement and low-to-medium competition for the best results.

For additional validation, you can cross-check with Google Trends’ free public data to confirm if a keyword is trending globally or in specific regions.

Step 5: Organize Your Keyword List

Create a simple spreadsheet to track your BuzzSumo free trend keywords. Include columns for keyword, engagement score, search volume, content type (blog, video, social post), and date found. This keeps your research organized and easy to reference when planning content.

3 Smart Ways to Use BuzzSumo Free Trend Keywords

Finding the keywords is only half the battle. Here’s how to put them to work:

• Create timely blog posts: Write content around trending keywords within 48 hours of spotting the trend to ride the wave of traffic before competition picks up.
• Optimize existing content: Update old, underperforming blog posts with newly trending keywords to boost their search rankings and engagement.
• Plan social media campaigns: Use trending keywords as hashtags or post topics to increase reach on Twitter, LinkedIn, and Instagram.

Limitations of BuzzSumo’s Free Plan (And Workarounds)

The free plan isn’t perfect. You only get 10 searches per month, and no access to historical data older than 30 days. To work around this:

• Prioritize your most important niche topics first to make the most of your 10 monthly searches.
• Use Google Trends to supplement BuzzSumo data, as it offers unlimited free trend checks for any keyword.
• Check BuzzSumo’s free trending tab daily, which doesn’t count toward your search limit.

Frequently Asked Questions

Are BuzzSumo free trend keywords really free?

Yes. As long as you stay within the 10 monthly search limit of the free plan, you won’t pay a cent. No credit card is required to sign up for the free tier.

Can I use BuzzSumo free trend keywords for commercial content?

Absolutely. All keywords are derived from public engagement data, so you can use them for blog posts, paid ads, social media campaigns, and more.

How often should I check for new BuzzSumo free trend keywords?

Check once a week to stay within your monthly search limit, or whenever you’re planning a new content piece to catch fresh trends early.

Do BuzzSumo free trend keywords work for small, specialized niches?

Yes. Filter your Content Analyzer searches by niche-specific terms to find trends relevant to even the smallest, most specialized audiences.

Ready to supercharge your content strategy with BuzzSumo free trend keywords? Sign up for a free BuzzSumo account today and start finding high-performing trends in minutes. Don’t forget to share this guide with other creators who are struggling to find trending content ideas!