Brevo vs GetResponse: Which Email Tool Wins?

Hey there! If you’re stuck choosing between Brevo and GetResponse for your email marketing needs, you’re not alone. Both tools are top contenders in the email marketing space, but they cater to slightly different audiences. In this breakdown, we’ll compare their core features, pricing, automation capabilities, and more to help you pick the best fit for your business. If you’re just starting out with email marketing, our Email Marketing for Beginners guide (internal link idea) covers all the basics you need to know before picking a tool.

What Is Brevo?

Brevo (formerly Sendinblue) is an all-in-one digital marketing platform that started as a dedicated email marketing tool. It’s known for its generous free plan, affordable paid tiers, and focus on small to medium-sized businesses (SMBs). Beyond email marketing, it offers SMS campaigns, live chat, basic CRM tools, and transactional email support.

• Free plan with up to 300 emails/day and unlimited contact storage
• Drag-and-drop email builder with customizable templates
• Basic marketing automation (welcome series, abandoned cart reminders)
• Built-in CRM and live chat functionality
• Transactional email and SMS marketing support

What Is GetResponse?

GetResponse is a veteran email marketing tool launched in 1998. It’s geared toward businesses that need advanced automation, webinar hosting, and e-commerce integrations. It’s a favorite for course creators, e-commerce stores, and growth-focused marketers who want robust workflow tools.

• Free plan with up to 500 contacts and 2,500 emails/month
• Advanced visual marketing automation with conditional logic
• Built-in webinar hosting and pre-built sales funnel templates
• Native integrations with Shopify, WooCommerce, and other e-commerce platforms
• Drag-and-drop landing page and website builder

Brevo vs GetResponse: Core Feature Comparison

Email Marketing Tools

Brevo’s email builder is simple and beginner-friendly, with a focus on functionality over flashy templates. It allows unlimited contact storage on all plans, so you never pay extra as your list grows. GetResponse offers a more advanced email builder with hundreds of industry-specific templates, but it charges based on your total contact count across all plans.

Automation Capabilities

Brevo offers basic automation workflows, including welcome emails, birthday messages, and abandoned cart reminders. It’s sufficient for most small businesses. GetResponse stands out with its advanced visual workflow builder, which includes conditional logic, lead scoring, and multi-step automation sequences for complex marketing campaigns.

Pricing

Brevo’s pricing is based on the number of emails you send, not your contact count. Its Starter plan costs $25/month for 20,000 emails, with unlimited contacts. GetResponse’s pricing is based on contact count: its Basic plan starts at $19/month for 1,000 contacts, with unlimited emails. If you have a large contact list, Brevo is far more cost-effective.

Extra Tools

Brevo includes SMS marketing, live chat, and a basic CRM at no extra cost on all plans. GetResponse offers built-in webinar hosting, sales funnel templates, and a website builder, which are rare features in standard email marketing tools.

According to G2’s 2024 email marketing software rankings, Brevo scores 4.5/5 for ease of use, while GetResponse scores 4.3/5 for automation features. Both tools have high user satisfaction, so you can’t go wrong with either.

Who Should Choose Brevo?

• Small businesses on a tight budget that need affordable email marketing
• Brands with large contact lists (no per-contact fees save you money as you scale)
• Teams that want SMS marketing and live chat integrated into one platform
• Beginners who want a simple, easy-to-learn email tool with no steep learning curve

Who Should Choose GetResponse?

• Course creators and coaches who need built-in webinar hosting for lead generation
• E-commerce stores that want advanced automation and pre-built sales funnels
• Marketers who need lead scoring, conditional logic, and complex automation workflows
• Businesses that want an all-in-one tool for emails, landing pages, and funnels

Frequently Asked Questions

Is Brevo better than GetResponse for small businesses?

It depends on your needs. Brevo is better for small businesses with large contact lists that want to avoid per-contact fees. GetResponse is worth the investment if you need advanced automation, webinars, or sales funnels to grow your business.

Does GetResponse have a free plan?

Yes, GetResponse’s free plan supports up to 500 contacts and 2,500 emails per month. It includes access to basic email templates, a drag-and-drop builder, and simple automation workflows.

Can I migrate my email list from Brevo to GetResponse?

Yes, both tools offer easy list import features. GetResponse also offers a dedicated migration team for users on paid plans to help transfer campaigns, templates, and automation workflows.

Is Brevo’s free plan really unlimited contacts?

Yes, Brevo’s free plan lets you store unlimited contacts forever. The only limit is 300 emails sent per day, which is sufficient for very small businesses just starting out.

Conclusion

Choosing between Brevo and GetResponse comes down to your specific business needs and budget. Brevo is the clear winner for SMBs that want affordable, no-frills email marketing plus SMS and live chat support. GetResponse is the better pick for businesses that need advanced automation, webinar hosting, and sales funnels to scale their marketing efforts.

Not sure which to pick? Take advantage of both free plans to test their features firsthand before committing to a paid tier.

Ready to get started? Sign up for Brevo’s free plan today or try GetResponse’s free plan to see which tool fits your workflow best.