Brevo Reporting Features: Track Campaign Metrics

If you’re using Brevo (formerly Sendinblue) for your marketing campaigns, you’re probably familiar with its email builder and automation tools. But many users overlook one of its most powerful assets: Brevo reporting features. These built-in analytics tools eliminate the need for third-party tracking software, letting you measure exactly how your campaigns perform directly in your dashboard.

What Are Brevo Reporting Features?

Brevo reporting features are a native suite of analytics tools that track performance across every channel the platform supports. This includes email, SMS, WhatsApp Business, marketing automation workflows, CRM contacts, and even ecommerce sales tied to your campaigns. All data is pulled in real time, so you never have to wait days to see how a new campaign is performing.

Core Brevo Reporting Features You Should Use

Brevo’s reporting suite is broken down by channel, making it easy to find the metrics that matter most to your team. Here are the core tools every user should master first:

Email Campaign Reports

Email remains the top channel for most Brevo users, and its dedicated reporting dashboard is packed with actionable metrics. You’ll find standard metrics like open rate, click-through rate (CTR), unsubscribe rate, and bounce rate, plus more granular data:

• Heatmaps showing where users click most often in your emails
• Device and browser breakdown (mobile vs. desktop engagement)
• Geographic data for open and click activity
• Link-level click tracking for individual CTAs

SMS & WhatsApp Analytics

Brevo’s reporting features extend beyond email to cover text-based channels. For SMS and WhatsApp campaigns, you can track:

• Delivery and opt-out rates per campaign
• Click rates for links included in messages
• Cost per message and total spend per campaign
• Side-by-side comparison of text vs. email engagement for the same audience

Marketing Automation Reporting

Automation workflows are only as good as their performance data. Brevo’s automation reports track how contacts move through your workflows, including:

• Entry and exit rates for each workflow step
• Drop-off points where contacts disengage
• Conversion rates for workflow-triggered sales or signups
• A/B test results for automated email sequences

According to G2’s 2024 Marketing Automation Report, Brevo’s automation reporting ranks in the top 10 for ease of use among mid-market tools.

CRM & Contact Analytics

Brevo’s built-in CRM integrates directly with its reporting features, so you can track how your contact database grows and engages:

• Lead scoring performance and conversion rates by score tier
• Contact growth rate and list churn over time
• Engagement rates by contact segment (e.g., loyal customers vs. new leads)
• Lifecycle stage conversion (lead to customer, customer to repeat buyer)

Revenue Attribution Reports

For ecommerce and sales-driven teams, revenue attribution is the most valuable of all Brevo reporting features. You can connect your Shopify, WooCommerce, or custom store to track:

• Total revenue generated per email, SMS, or automation workflow
• Average order value from campaign-referred customers
• ROI per marketing channel
• Top-performing products promoted via Brevo campaigns

Advanced Brevo Reporting Tools

Once you’ve mastered core metrics, Brevo’s advanced reporting features let you customize and deepen your analysis:

Custom Report Builder

Don’t see the exact metric combination you need? Use the drag-and-drop custom report builder to create tailored dashboards. You can filter data by date range, campaign type, contact segment, or channel, then save your report to reference later. You can even schedule automated report deliveries to your team’s inboxes weekly or monthly.

Real-Time Dashboard

Brevo’s main dashboard updates in real time, so you can monitor ongoing campaigns as they perform. Customize widgets to show your most important metrics front and center: for example, daily email open rates, weekly SMS spend, or monthly automation conversion rates.

Comparative Analysis

Brevo’s comparative reporting lets you stack two or more campaigns against each other to identify trends. Compare a holiday campaign to the same period last year, test two email subject lines side by side, or measure how a new audience segment performs against your core list. This feature makes it easy to double down on what works and cut what doesn’t.

How to Use Brevo Reporting Features to Boost ROI

Data is only useful if you act on it. Follow these four steps to turn Brevo reporting features into higher marketing ROI:

1. Run a monthly metric audit: Review all core campaign metrics once a month to identify underperforming channels or content.
2. Use heatmaps to optimize design: If your email CTR is low, check heatmaps to see if your CTA buttons are in high-click zones, or if mobile users are struggling to engage.
3. Trim low-performing automation: Use workflow drop-off reports to remove steps that lose contacts, or pause automation sequences with low conversion rates.
4. Double down on high-ROI channels: Use revenue attribution reports to shift budget to the campaigns and channels that drive the most sales.

Frequently Asked Questions

Are Brevo reporting features free to use?

Basic reporting is included in all Brevo plans, including the free tier. Advanced tools like custom report builders and revenue attribution are available on paid plans starting at the Starter tier (priced at $25/month as of 2024).

Can I export Brevo reports to Excel or Google Sheets?

Yes, all Brevo reports can be exported as CSV, XLSX, or PDF files. You can also schedule automated exports to send to your email or integrate with cloud storage tools like Google Drive.

Do Brevo reporting features track website traffic?

Brevo’s native reporting focuses on owned marketing channels (email, SMS, automation). For website traffic, you can install Brevo’s tracking pixel to attribute site visits to campaigns, or integrate with Google Analytics for deeper web analytics.

How often is Brevo report data updated?

Most campaign metrics (opens, clicks, sends) update in real time. Cross-channel and revenue attribution reports update hourly to ensure accuracy.

Conclusion

Brevo reporting features are a game-changer for any team using the platform. By tracking performance across every channel, you can make data-driven decisions instead of guessing what your audience wants. Whether you’re a small business sending weekly newsletters or an enterprise team running complex automation workflows, these tools will help you maximize your marketing spend.

Ready to get started? Log into your Brevo dashboard today and explore the Reporting tab. For more tips, check out our guide to setting up Brevo automation (internal link idea 1) or our deep dive into Brevo ecommerce integrations (internal link idea 2) to connect your sales data to your reports.