Brevo Integrations Guide: How to Connect Your Tools in Minutes

If you’re using Brevo for email marketing, SMS campaigns, or CRM, you know how powerful the platform is. But its true potential unlocks only when you connect it to the other tools your business relies on daily.

Manually exporting lead data from your website to Brevo, or syncing e-commerce order details with your CRM, wastes time and leaves room for errors. That’s where Brevo integrations come in.

In this guide, we’ll walk you through everything you need to know about Brevo integrations: what they are, the top tools you can connect, step-by-step setup instructions, and troubleshooting tips for common issues.

What Are Brevo Integrations?

Brevo integrations are pre-built or custom connections that let Brevo sync data automatically with third-party tools. Instead of manual data entry, integrations push information like new leads, purchase history, or support tickets between platforms in real time.

This eliminates duplicate work, keeps all your tools up to date, and lets you build automated workflows (like sending a welcome email to new Shopify customers automatically via Brevo).

Top Brevo Integrations to Use in 2024

Brevo’s integration marketplace includes hundreds of pre-built connections. Below are the most popular categories for small and medium businesses:

Website Builders & CMS

• WordPress: The most popular Brevo integration, lets you add signup forms to your site, sync new comment authors or form submissions to Brevo contacts, and trigger automated emails based on site activity.
• Wix: Sync Wix form submissions and store customer data directly to Brevo contacts.
• Squarespace: Automatically add Squarespace form fillers to your Brevo email lists.

E-Commerce Platforms

• Shopify: Sync order data, customer details, and cart abandonment activity to Brevo. Trigger automated SMS or email reminders for abandoned carts, or segment customers based on purchase history.
• WooCommerce: Connect your WordPress store to Brevo to sync customer and order data, and send post-purchase follow-up emails.
• Magento: Sync Magento customer and order data to Brevo for targeted marketing campaigns.

CRM & Sales Tools

• Salesforce: Sync lead and contact data between Brevo and Salesforce, so your sales team always has the latest marketing engagement data for every lead.
• HubSpot: Push Brevo email engagement data to HubSpot contacts to score leads more accurately.
• Pipedrive: Sync Brevo form submissions directly to Pipedrive deals to streamline your sales pipeline.

Productivity & Support Tools

• Zapier: If there’s no native Brevo integration for a tool you use, Zapier lets you build custom workflows between Brevo and 5,000+ other apps.
• Slack: Get real-time Slack notifications when a new lead is added to Brevo, or when a high-value customer makes a purchase.
• Zendesk: Sync support ticket data to Brevo contacts to personalize marketing emails based on customer support history.

How to Set Up a Brevo Integration (Step-by-Step)

Most native Brevo integrations follow the same simple setup process:

1. Log in to your Brevo account and navigate to the Integrations tab in the left sidebar.
2. Search for the tool you want to connect (e.g., WordPress, Shopify) in the integration marketplace.
3. Click "Connect" and follow the on-screen prompts to authorize Brevo to access your third-party tool’s account.
4. Configure sync settings: Choose what data to sync (e.g., new contacts, order details), how often to sync (real-time or hourly), and any automation triggers.
5. Test the integration: Create a test contact or action in your third-party tool to confirm data syncs to Brevo correctly.
6. Activate the integration and monitor initial syncs for errors.

Example: Setting Up the Brevo WordPress Integration

Since WordPress is the most popular CMS globally, here’s a detailed walkthrough for this integration:

1. In Brevo’s Integrations tab, search for "WordPress" and click Connect.
2. You’ll be redirected to the WordPress plugin directory. Install and activate the official Brevo plugin for WordPress.
3. In your WordPress dashboard, go to Brevo > Settings and paste your Brevo API key (found in Brevo under Settings > API Keys).
4. Configure form sync: Choose which WordPress forms (Contact Form 7, WPForms, etc.) to sync submissions to Brevo.
5. Set up email signup forms: Use the Brevo plugin to add embedded signup forms to your WordPress site.
6. Test by submitting a test form on your WordPress site, then check Brevo Contacts to confirm the new contact appears.

Common Brevo Integration Issues & Fixes

Run into problems? Try these common fixes:

• Sync errors: Check that your API key is correct, and that you’ve granted Brevo all required permissions in the third-party tool.
• Missing data: Verify your sync settings to ensure you’ve selected the correct data fields to sync.
• Slow syncs: If using a scheduled sync, switch to real-time sync if available, or check for rate limits on the third-party tool’s API.
• Duplicate contacts: Enable Brevo’s duplicate contact merging in Settings > Contacts to automatically combine duplicate entries from integrations.

Why Use Native Brevo Integrations vs. Zapier?

While Zapier is a great tool for custom workflows, native Brevo integrations are usually better for most use cases:

• Native integrations are built by Brevo or the third-party tool, so they’re more reliable, faster to set up, and often free.
• Zapier is best for tools without native integrations, but may have usage limits on free plans, and adds an extra middleman for data transfers.

FAQ: Brevo Integrations

Are Brevo integrations free to use?

Most native Brevo integrations are free for all Brevo plan users. Some third-party tools may charge for API access on their end, but Brevo does not charge extra for integrations.

Can I build custom Brevo integrations?

Yes, Brevo offers a public REST API that lets developers build custom integrations for niche tools. You can find full details in Brevo’s official API documentation.

How often does data sync with Brevo integrations?

Most native integrations sync data in real time. Scheduled syncs (hourly or daily) are available for some tools if you prefer less frequent updates.

Can I disconnect a Brevo integration later?

Yes, navigate to the Integrations tab, click the integrated tool, and select "Disconnect" to stop syncing data immediately.

Conclusion

Brevo integrations are the key to getting the most out of your marketing stack. By connecting your favorite tools, you eliminate manual work, reduce errors, and build smarter automated workflows that drive better results.

Internal linking ideas: Link to our Brevo Automation Guide to learn how to use synced data for automated campaigns, or our How to Grow Your Email List with Brevo guide for tips on using integrations to capture more leads.

Ready to Get Started?

Log in to your Brevo account today and set up your first integration in minutes. Have questions about a specific integration? Leave a comment below and our team will help you out!