How to Create and Use Hotjar White Label Dashboards

By Azon Vault On May 11, 2026

Introduction

Hotjar is a powerful tool for monitoring user behavior, but many agencies and SaaS providers need a branded experience for their clients. A Hotjar white label dashboard lets you present insights under your own logo, colors, and domain, preserving privacy while boosting credibility.

What Is a White Label Dashboard?

A white label dashboard is a customized version of Hotjar’s interface that removes the Hotjar branding and replaces it with your own. It’s essentially a private portal where you can share heatmaps, recordings, and survey results without exposing the underlying tool.

Why Use One?

Client Trust: Clients see a professional, branded report instead of a third‑party UI.
Data Control: You decide who can view which project, protecting sensitive information.
Revenue Opportunities: Package analytics as a premium service and upsell.

Step‑By‑Step Setup Guide

1. Verify Eligibility

White labeling is available on Hotjar’s Business and Scale plans. Make sure your account meets the subscription requirements before proceeding.

2. Access the Dashboard Settings

Log into Hotjar.
Navigate to Settings > Account Settings.
Click the White Label tab.

3. Customize Branding

Upload your logo (SVG or PNG, max 200 KB) and choose your primary and secondary colors. The preview panel shows how dashboards will appear to end users.

4. Set Up a Custom Domain (Optional)

For a truly seamless experience, map a sub‑domain (e.g., analytics.yourcompany.com) to Hotjar’s white‑label endpoint. Follow Hotjar’s DNS record instructions and add an SSL certificate.

5. Invite Clients

Under Team & Permissions, add each client as a Viewer role. Assign them only to the projects they need to see. They will log in using the white‑label URL you configured.

Best Practices for Ongoing Management

Consistent Naming: Use a naming convention that pairs the client name with the project type (e.g., "Acme – Checkout Heatmap").
Scheduled Reports: Automate weekly PDF exports and email them via your own CRM for a fully branded workflow.
Data Hygiene: Archive recordings older than 90 days to keep the dashboard fast.

FAQs

Can I white label Hotjar on a free plan?

No. White labeling is an exclusive feature of paid Business and Scale tiers.

Will analytics data be stored on my servers?

All raw data remains on Hotjar’s servers; the white label only changes the UI presentation.

Is there a limit to the number of custom domains?

Hotjar allows one custom domain per account. For multiple brands, consider using sub‑domains.

How do I revoke a client’s access?

Simply remove them from the project’s permission list in Team & Permissions.

Will the white‑label affect my Hotjar analytics plan limits?

No. Your recording and heatmap quotas stay the same; only the visual branding changes.

Conclusion

Implementing a Hotjar white label dashboard transforms raw user insights into a polished, client‑facing product. By following the steps above and adhering to best‑practice guidelines, you can deliver professional analytics, protect data, and open new revenue streams.

Call to Action

Ready to elevate your client reporting? Contact our team today for a free demo of a fully branded Hotjar dashboard.