ClickFunnels vs GoHighLevel for Agencies: Which to Choose?

If you run a marketing agency, you’ve probably hit the same wall we all do: juggling separate tools for funnel building, client CRM, email marketing, and appointment scheduling.

It’s messy, expensive, and eats into your profit margins. Two tools dominate the conversation for agencies looking to consolidate: ClickFunnels and GoHighLevel.

But they’re built for very different use cases — and picking the wrong one can waste months of work and thousands of dollars.

Below, we break down exactly which tool fits your agency’s needs, budget, and client base.

What Is ClickFunnels (And Who Is It Built For?)

ClickFunnels launched in 2014 as the first all-in-one funnel builder, and it’s still the go-to for creators and small agencies focused solely on high-converting sales funnels.

It’s designed for speed: you can spin up a client’s lead gen funnel in hours, not days. But it’s not a full agency suite — you’ll still need separate tools for CRM, SMS marketing, and client onboarding.

Core ClickFunnels Features for Agencies

• Drag-and-drop funnel builder with zero coding required
• Pre-built funnel templates (webinar, lead gen, ecommerce) proven to convert
• Basic email automation and A/B split testing for funnel optimization
• Affiliate management tools for client referral programs
• Client portal for funnel previews and feedback

ClickFunnels Pricing for Agencies

• Basic: $147/month (1 website, 20 funnels, no follow-up funnels)
• Pro: $197/month (1 website, 100 funnels, basic email automation)
• Funnel Hacker: $297/month (3 websites, unlimited funnels, priority support)

Note: ClickFunnels has no native agency reseller program. You’ll pay per client funnel or use limited shared workspaces.

What Is GoHighLevel (And Who Is It Built For?)

GoHighLevel (GHL) launched in 2018 as a direct competitor to ClickFunnels, but with a focus on agencies first.

It’s a full client management suite: you can build funnels for clients, manage their leads, send automated follow-ups, and even resell the platform to clients as your own white-labeled tool.

According to G2’s 2024 agency software report, 89% of GoHighLevel users rate the platform 4+ stars for replacing multiple agency tools.

Core GoHighLevel Features for Agencies

• All-in-one CRM + funnel builder with unlimited sub-accounts for clients
• White-label reseller program (sell the platform to clients under your brand)
• SMS/email marketing automation with trigger-based workflows
• Appointment scheduling, membership site builder, and reputation management
• Client dashboard for automated reporting and lead tracking

GoHighLevel Pricing for Agencies

• Agency Starter: $97/month (1 account, unlimited funnels, CRM, SMS)
• Agency Pro: $297/month (unlimited client sub-accounts, white labeling, API access)
• Agency Unlimited: Custom pricing for enterprises with 100+ clients

Key perk: You can charge clients $200+/month for a white-labeled GHL instance, making the platform pay for itself quickly.

Head-to-Head: ClickFunnels vs GoHighLevel for Agencies

Funnel Building Capabilities

ClickFunnels wins for pure funnel speed and template variety. Its drag-and-drop builder is more intuitive for non-technical users.

Its library of proven funnel templates saves hours of design work. GoHighLevel’s funnel builder is functional but has a steeper learning curve, and its template library is smaller.

If your agency only builds funnels, ClickFunnels is the better pick here.

Client Management & White Labeling

GoHighLevel crushes ClickFunnels here. ClickFunnels has no native white-labeling, no client sub-accounts, and no built-in CRM.

You’ll have to use third-party tools like Zapier to connect ClickFunnels to your CRM, and you can’t resell ClickFunnels to clients.

GoHighLevel lets you create unlimited sub-accounts for each client, brand the platform with your agency’s logo, and charge clients a monthly fee to use the tool — turning a cost into a revenue stream.

Pricing & ROI for Agencies

ClickFunnels is cheaper upfront if you only have 1-2 clients. But GoHighLevel delivers far better ROI for agencies with 3+ clients.

For example: A $297/month GHL Agency Pro plan lets you manage 10+ clients. If you charge each client $200/month for their white-labeled GHL access, you’re making $2000 in revenue against a $297 cost.

ClickFunnels has no reseller option, so it’s a pure expense for your agency.

Ease of Use & Learning Curve

ClickFunnels is easier to learn for beginners. Most agency team members can master the funnel builder in a day.

GoHighLevel has a steeper learning curve: it has more features, so setup takes longer. But once you learn GHL, you’ll rarely need to log into other tools for client work.

Which Should You Choose? (Decision Framework)

Pick ClickFunnels if:

• Your agency only builds sales funnels (no full client management)
• You have 1-2 clients max
• You want to launch funnels fast with zero learning curve
• You don’t need white-labeling or reseller options

Pick GoHighLevel if:

• You want to replace 5+ tools (CRM, email, SMS, funnels, scheduling)
• You plan to resell the platform to clients for recurring revenue
• You have 3+ clients and want to scale your agency
• You need built-in client reporting and reputation management

Frequently Asked Questions

Internal Linking Ideas

Internal linking ideas for this post:

• Link to your existing guide on How to Scale Your Marketing Agency With Automation when mentioning GHL’s workflow automation features.
• Link to your comparison of Best White Label Tools for Agencies in 2024 when discussing GHL’s white-label reseller program.

Ready to Pick Your Agency Tool?

Still on the fence? Most agencies start with a 14-day free trial of both tools to test them with a small client project.

GoHighLevel’s Agency Pro plan gives you access to all white-label features, while ClickFunnels’ Pro plan lets you test unlimited funnels.

Pick the tool that saves you the most time, and start scaling your agency today.

Get started now: Sign up for GoHighLevel’s 14-day free trial (no credit card required) or test ClickFunnels’ Pro plan free for 14 days to see which fits your workflow.