7 Semrush Tools You Must Show in Your Review (Keyword, Site Audit, Backlinks & More)

Writing a comprehensive Semrush review can feel daunting — the platform packs over 50 tools for SEO, content marketing, social media, and PPC. But readers don’t need a laundry list of every feature. They want to know which tools deliver real value, solve common pain points, and justify Semrush’s subscription cost.

Below are the 7 Semrush tools you must showcase in your review to build trust, answer reader questions, and stand out from generic summaries. These are the features users search for most when evaluating Semrush, so highlighting them will align with search intent and boost your review’s SEO performance too.

Why These 7 Semrush Tools Matter

Generic Semrush reviews that list every tool without context frustrate readers. The 7 tools below are the most searched-for features in Semrush review queries, according to Semrush’s own keyword data. Highlighting them ensures your review answers the exact questions your audience is asking, from “Is Semrush’s keyword tool accurate?” to “Does Semrush’s site audit catch all technical issues?”

1. Keyword Magic Tool (Keyword Research)

The Keyword Magic Tool is Semrush’s flagship keyword research feature, and it’s the first tool most users interact with. If your review skips this, readers will immediately question your credibility.

Key features to highlight:

• Access to 20B+ keywords across 140+ countries
• Keyword difficulty scores, search volume, and CPC data
• Topic clusters and related keyword suggestions
• Filter options for question-based, long-tail, and broad keywords

Pro tip for your review: Mention how the tool saves time compared to manual keyword research, and note its integration with other Semrush features like content planning.

2. Site Audit Tool

As the name suggests, the Site Audit tool scans your website for technical SEO issues, broken links, crawl errors, and mobile usability problems. It’s a must-include for any review targeting website owners and SEO specialists.

Key features to highlight:

• Customizable crawl settings for small blogs or enterprise sites
• Priority-based error reports (critical, warning, notice)
• Core Web Vitals and HTTPS compliance checks
• Actionable fix recommendations for each issue

Pro tip for your review: Share a real example of an error the tool caught that you might have missed manually, to add authenticity.

3. Backlink Analytics Tool

Backlink analysis is a core part of any SEO workflow, and Semrush’s Backlink Analytics tool pulls data from its index of 43T+ backlinks. This is a tool readers specifically search for when reading Semrush reviews, so it deserves extra attention.

Key features to highlight:

• Backlink gap analysis against up to 4 competitors
• Toxic backlink detection and disavow file generation
• Referring domain authority and anchor text breakdowns
• Historical backlink data for trend tracking

Pro tip for your review: Compare its backlink index size to competitors like Ahrefs to help readers understand its accuracy.

4. Position Tracking Tool

Position Tracking lets you monitor your (or your client’s) keyword rankings across search engines, devices, and locations. It’s a favorite for agencies and in-house SEO teams, so including it will appeal to your professional audience.

Key features to highlight:

• Daily ranking updates for tracked keywords
• Local and mobile ranking tracking
• Competitor ranking comparison
• Visibility score and traffic potential estimates

Pro tip for your review: Note how easy it is to set up tracking for multiple domains, a common pain point with other rank tracking tools.

5. Domain Overview Tool

The Domain Overview tool is the first stop for most Semrush users when researching a competitor or their own site. It pulls together key metrics in one dashboard, making it ideal for quick audits.

Key features to highlight:

• Estimated organic and paid search traffic
• Top performing keywords and pages for any domain
• Competitor benchmark data
• Traffic cost and authority score breakdowns

Pro tip for your review: Show how you used this tool to analyze a top competitor in your niche, to make your review more relatable.

6. On-Page SEO Checker

The On-Page SEO Checker analyzes individual pages and gives actionable recommendations to improve rankings. It’s a great tool to highlight for content creators and small business owners who handle their own SEO.

Key features to highlight:

• Target keyword optimization suggestions
• Content length, readability, and internal linking recommendations
• Semantic keyword and backlink suggestions for the page
• Integration with Google Search Console data

Pro tip for your review: Test it on one of your own blog posts and share the before/after results of implementing its suggestions.

7. Topic Research Tool

The Topic Research tool helps content teams find high-potential content ideas, trending topics, and audience questions. It’s a lesser-known but highly valuable tool that will add depth to your review.

Key features to highlight:

• Trending topic identification by region and niche
• Content card suggestions with headline ideas and related questions
• Competitor content performance data for chosen topics
• Exportable content briefs for writers

Pro tip for your review: Mention how it reduces writer’s block and aligns content with search intent, two big pain points for content teams.

Tips for Showcasing These Tools

Just listing features isn’t enough — you need to make your review stand out. Use these tips when showcasing each tool:

• Include screenshots of each tool’s dashboard to break up text
• Share real use cases from your own experience with Semrush
• Note which user type each tool is best suited for (e.g., beginners vs. agencies)
• Mention any limitations you’ve encountered, to keep your review unbiased

Frequently Asked Questions

Q: Do I need to test all 7 tools myself before writing a review?
A: Yes, first-hand testing adds credibility to your review. If you don’t have a paid Semrush account, sign up for their 7-day free trial to access all core tools.

Q: Should I mention Semrush’s pricing for each tool?
A: No, pricing is typically covered in a separate section of your review. Focus on the value each tool delivers relative to Semrush’s subscription tiers.

Q: What if I find a tool has limitations?
A: Include them! Unbiased reviews that mention both pros and cons perform better with readers and search engines.

Q: Are there other Semrush tools worth mentioning?
A: You can add a brief mention of secondary tools like the Social Media Toolkit or PPC Keyword Tool, but keep the focus on the 7 core tools above.

Final Thoughts

Highlighting these 7 Semrush tools in your review will ensure you cover the features readers care about most, align with search intent, and build trust with your audience. Remember to back up your claims with first-hand experience, screenshots, and clear use cases.

Whether your readers are beginners looking for their first SEO tool or agencies evaluating enterprise solutions, these 7 tools will help them make an informed decision about whether Semrush is right for them.

Ready to Write Your Review?

Start by signing up for Semrush’s free trial to test these 7 tools yourself, then use this guide to structure your content for maximum impact. Your readers will thank you for cutting through the noise and focusing on the tools that actually matter.

Linking Suggestions (Optional)

Internal Linking Ideas:

• Link to your existing guide on Technical SEO Audit Best Practices when discussing the Site Audit tool to boost your site’s topical authority.
• Link to your post on Long-Tail Keyword Research Strategies when covering the Keyword Magic Tool to keep readers engaged on your site.

External Authority Reference Idea:

Mention Semrush’s official 2024 State of Search Report as a source for the keyword and backlink data metrics referenced in their tools.