Frase + WordPress: Practical Publishing Workflow

Creating high‑ranking content can feel like juggling many tools at once. What if you could combine the AI‑powered research of Frase with the flexibility of WordPress for a smooth, step‑by‑step publishing process? In this guide we’ll walk you through a practical workflow that saves time, improves SEO, and keeps your audience engaged.

Why Pair Frase with WordPress?

Frase excels at uncovering search intent, generating topic outlines, and suggesting relevant keywords. WordPress, on the other hand, is the world’s most popular publishing platform, offering endless customization via plugins and themes. Together they create a powerhouse:

• Research + Writing: Frase’s AI drafts outlines and content briefs based on ranking pages.
• Optimization: Built‑in SEO recommendations keep your article on track.
• Seamless Publishing: Export directly to WordPress or copy‑paste with minimal formatting issues.

Step‑by‑Step Workflow

1. Keyword Discovery in Frase

Start with the Keyword Explorer. Enter a seed term, then filter results by search volume, difficulty, and intent. Choose a primary keyword and note 2–3 related terms for LSI usage.

2. Generate a Content Brief

Click Create Brief. Frase will pull top‑ranking pages, extract common headings, and suggest a word count. Review the auto‑generated brief and adjust:

• Add missing sub‑topics that are relevant to your audience.
• Set a target word count (usually 1,200–1,800 words for in‑depth guides).
• Mark the most important questions to answer.

3. Draft the Article with AI Assistance

Use Frase’s AI Writer to flesh out each heading. Provide the AI with a brief instruction, such as “Write a 150‑word introductory paragraph that explains why Frase and WordPress work together.” Review the output, edit for brand voice, and add personal insights.

4. Optimize On‑Page SEO

While drafting, keep an eye on Frase’s SEO score. Incorporate your primary keyword naturally in:

• The title tag and meta description (see below).
• At least one H2 heading.
• First 100 words and concluding paragraph.
• Image alt attributes and internal links.

Take note of the suggested LSI keywords and sprinkle them throughout the content.

5. Transfer to WordPress

There are two easy ways:

1. Copy‑Paste Method: Export the Frase draft as HTML, then paste it into the WordPress block editor. The formatting (headings, lists, tables) stays intact.
2. Frase‑WordPress Plugin (optional): Install the official plugin, authenticate, and push the article directly from Frase to a draft post.

After pasting, double‑check the following:

• Paragraph spacing and heading hierarchy.
• Image placement – upload images to the Media Library and add descriptive alt text.
• Internal linking – link to at least two related posts on your site.

6. Final SEO Checks in WordPress

Use an SEO plugin like Yoast SEO or Rank Math to verify:

• Meta title (under 60 characters) and meta description (under 160 characters).
• Readability score – aim for “Easy” or “Good”.
• Schema markup – enable article schema for rich snippets.

7. Publish and Promote

Once everything looks good, hit Publish. Then:

• Share on social media with a compelling excerpt.
• Add the post to your email newsletter.
• Schedule a follow‑up post linking back after a week.

FAQ

Do I need a paid Frase plan?

Frase offers a free trial that covers keyword research and brief generation. For unlimited AI writing, a paid plan is recommended.

Can I use the workflow with Gutenberg blocks?

Yes. The HTML export works perfectly with Gutenberg, and you can also use the Frase plugin to sync directly.

How often should I update a Frase‑generated article?

Refresh the content every 3–6 months, re‑run the brief, and add new data or statistics to keep it relevant.

Ready to Streamline Your Content?

Start with a free Frase account, set up the WordPress plugin, and watch your publishing speed and SEO performance improve. Try the workflow today and turn research into rankings faster than ever.