How We Cut Email Marketing Costs by 50% After Switching to Selzy (Case Study)

Email marketing delivers an average ROI of $36 for every $1 spent, according to Campaign Monitor’s 2024 Email Marketing Benchmark Report. But for many businesses, bloated tool costs eat into those profits. This case study breaks down exactly how mid-sized e-commerce brand Urban Threads slashed their monthly email spend by 50% after migrating to Selzy, with zero drop in engagement or deliverability.

The Problem: Overspending on Unused Email Features

Urban Threads, a 3-year-old online apparel store with 52,000 email subscribers, had been using a leading e-commerce email tool for 18 months. Their monthly bill sat at a steady $500, which included:

• SMS marketing add-ons the team never activated, adding $100/month to their bill
• Advanced predictive analytics and audience segmentation tools they lacked staff to manage
• 24/7 priority support they never once used
• Unlimited storage for 2+ years of legacy email data they never accessed

After a quarterly SaaS audit, the team realized they were wasting $200+ per month on features they didn’t need. Even after downgrading their plan, they were still paying $400/month for core email features that cheaper tools offered at a fraction of the cost.

For more tips on auditing your SaaS spend, check out our guide to reducing monthly business subscriptions.

Why We Chose Selzy as Our Email Marketing Alternative

The Urban Threads team tested 5 email marketing tools before settling on Selzy. Here’s what stood out:

• Transparent usage-based pricing: No hidden fees, no upcharges for core features like automations or A/B testing. You pay only for the number of subscribers and emails you send.
• All core features included: Unlike most competitors, Selzy doesn’t lock basic tools like cart abandonment flows, deliverability monitoring, or template builders behind higher-tier plans.
• 98%+ inbox deliverability: Selzy’s pre-warmed IPs and strict anti-spam compliance meant the team wouldn’t lose inbox placement after migrating.
• Free migration assistance: Selzy’s team handles all list, automation, and template transfers at no extra cost, eliminating downtime risks.

The Migration Process: What to Expect When Switching to Selzy

Urban Threads completed their migration in 4 business days with no campaign downtime. Here’s the step-by-step process they followed:

1. Audit current email setup: Export all subscriber lists, document active automations, and save campaign templates.
2. Test Selzy with a free trial: Send a small test campaign to 1,000 subscribers to confirm deliverability and interface fit.
3. Activate free migration service: Selzy’s team transferred all 52,000 subscribers, 12 active automations, and 40+ templates in 48 hours.
4. Validate all flows: Test welcome series, cart abandonment triggers, and post-purchase emails to confirm they work properly.
5. Sunset old tool: Cancel the previous subscription once all campaigns are running smoothly on Selzy.

Read our step-by-step guide to setting up high-converting email automations for e-commerce to get more out of your Selzy account.

The Results: 50% Cost Cut With No Performance Drop

Three months after migrating to Selzy, Urban Threads confirmed they’d hit their goal of cutting email costs by 50%. Key metrics stayed identical to their pre-migration performance:

• Monthly email tool cost dropped from $500 to $250 (exactly 50% reduction)
• Open rates held steady at 22% (7 points above the apparel industry average)
• Click-through rates remained 3.5%, matching their previous 18-month average
• Deliverability rate stayed at 98.5%, with no increase in spam complaints
• Email management time decreased by 10 hours per month, thanks to Selzy’s simpler interface

Key Lessons From Our Email Cost Cutting Case Study

Urban Threads’ experience offers actionable takeaways for any business looking to reduce email marketing spend without hurting performance:

1. Audit your SaaS spend quarterly: Most teams have at least one unused feature they’re overpaying for.
2. Only pay for tools you use: Avoid "all-in-one" tools that bundle features you don’t need.
3. Test before you switch: Always run a free trial to confirm deliverability and usability before migrating.
4. Prioritize deliverability over low prices: Cheap tools often skimp on inbox placement, which wipes out ROI gains from lower costs.

FAQ: Cutting Email Costs With Selzy

Will switching email tools hurt my deliverability?

Not if you choose a reputable provider like Selzy. Urban Threads experienced no drop in deliverability during migration, thanks to Selzy’s pre-warmed IPs and built-in spam compliance checks. Always warm your IP gradually if you’re sending high volumes of email post-migration.

How long does it take to migrate to Selzy?

Most brands complete migration in 3-5 business days with Selzy’s free migration service. There’s no downtime for active campaigns, as Selzy’s team transfers all assets in the background before you switch over.

Can I keep my existing email templates when switching to Selzy?

Yes. Selzy’s migration team transfers all existing templates, automations, and subscriber lists at no extra cost. You can also use Selzy’s drag-and-drop template builder to create new designs if needed.

Is Selzy only for small businesses?

No. Selzy offers plans for brands with up to 1 million subscribers, with enterprise-grade features including dedicated account management and custom deliverability support for larger teams.

Final Takeaway

Cutting email marketing costs doesn’t mean sacrificing performance. Urban Threads’ case study proves that switching to a transparent, feature-focused tool like Selzy can slash your spend by 50% without losing open rates, click-throughs, or deliverability. If you’re currently overpaying for email tools you don’t fully use, a simple migration could free up hundreds of dollars per month for other growth initiatives.

Ready to cut your email marketing costs in half? Sign up for Selzy’s free trial today, or contact their migration team to get started with no upfront cost.