Crazy Egg vs Hotjar Affiliates: Which Program Pays More?

If you’re a marketer, blogger, or content creator in the conversion rate optimization (CRO) space, you’ve probably considered promoting tools that help businesses boost website performance. Two of the biggest names in this niche are Crazy Egg and Hotjar — but which of their affiliate programs is worth your time?

Both tools help businesses track user behavior, run A/B tests, and improve website conversions, but their affiliate programs have key differences that can impact your earnings. According to G2’s 2024 CRO Software Report, both Crazy Egg and Hotjar rank in the top 5 for user satisfaction among small and medium businesses, making them easy to promote to engaged audiences.

Crazy Egg Affiliate Program Breakdown

Crazy Egg’s affiliate program is designed for creators and marketers who want long-term, predictable earnings from promoting a trusted CRO tool.

Commission Structure

Crazy Egg offers a 20% lifetime recurring commission on all subscription payments from users you refer. This means you earn 20% of every payment your referral makes, for as long as they remain a paying customer.

Cookie Duration

Referrals are tracked via a 90-day cookie, so you earn commissions if a user signs up within 3 months of clicking your affiliate link.

Payout Terms

• Minimum payout: $50 USD
• Payout methods: PayPal, ACH, wire transfer
• Payout frequency: Monthly, 30 days after the end of the earning month

Promotional Resources

Crazy Egg provides all affiliates with banners, text links, pre-written email templates, free demo accounts, case studies, and access to a dedicated affiliate manager for support.

Hotjar Affiliate Program Breakdown

Hotjar’s affiliate program is managed via PartnerStack, a popular partner platform, and is a good fit for affiliates targeting small businesses and startups.

Commission Structure

Hotjar offers a 20% recurring commission on referred subscriptions, but only for the first 12 months of the customer’s active subscription. After the first year, you no longer earn commissions from that referral.

Cookie Duration

Hotjar uses a 60-day cookie duration, so users must sign up within 2 months of clicking your link to trigger a commission.

Payout Terms

• Minimum payout: $50 USD
• Payout methods: PayPal, bank transfer (via PartnerStack)
• Payout frequency: Monthly, net 30 days

Promotional Resources

Affiliates get access to banners, text links, product screenshots, webinar resources, and co-marketing opportunities for top-performing partners.

Head-to-Head: Crazy Egg vs Hotjar Affiliates

Use this quick comparison table to see how the two programs stack up:

Feature	Crazy Egg Affiliates	Hotjar Affiliates
Commission Rate	20% lifetime recurring	20% recurring (first 12 months only)
Cookie Duration	90 days	60 days
Minimum Payout	$50	$50
Payout Frequency	Monthly (30 days net)	Monthly (30 days net)
Promotional Assets	Banners, text links, demos, case studies, dedicated manager	Banners, text links, webinars, co-marketing for top affiliates
Best For	Affiliates targeting agencies, long-term CRO users	Affiliates targeting SMBs, startups

Which Program Should You Choose?

Your choice depends on your audience and earnings goals:

• Choose Crazy Egg if: You want lifetime recurring commissions, a longer cookie window, and promote to agencies or businesses that use CRO tools long-term.
• Choose Hotjar if: You target small businesses, startups, or want access to co-marketing opportunities, as Hotjar has stronger brand recognition in the SMB space.

Tips to Maximize Your Affiliate Earnings

Get the most out of either program with these actionable tips:

• Create in-depth comparison guides or tutorials for Crazy Egg and Hotjar to help your audience choose the right tool.
• Include your affiliate links in email newsletters, YouTube video descriptions, and social media posts.
• Share real case studies of businesses that improved conversions using either tool.
• Offer free setup guides or mini-courses to incentivize signups via your links.

Frequently Asked Questions

Do Crazy Egg and Hotjar offer recurring affiliate commissions?

Crazy Egg offers 20% lifetime recurring commissions on all eligible referral payments. Hotjar’s affiliate program offers 20% recurring commissions, but only for the first 12 months of a referred customer’s active subscription.

Which program has a longer cookie duration?

Crazy Egg’s 90-day cookie duration is 30 days longer than Hotjar’s 60-day cookie window, giving you more time to earn commissions from delayed signups.

Can I promote both Crazy Egg and Hotjar affiliate programs simultaneously?

Yes, you can promote both programs, but you must clearly disclose your affiliate relationships to your audience per FTC guidelines and avoid misleading claims about either tool.

How do I apply for these affiliate programs?

You can apply for the Crazy Egg affiliate program directly on their official website. Hotjar’s affiliate program is managed via PartnerStack, so you’ll need to create a PartnerStack account to apply.

Ready to Start Earning?

Both Crazy Egg and Hotjar have strong affiliate programs with competitive commissions — the right choice depends on your audience. Sign up for the Crazy Egg affiliate program or Hotjar affiliate program via PartnerStack today, and share your results with us in the comments below!