Planning a successful event takes more than just booking a venue and sending a single invite. Between managing attendee registrations, sending timely reminders, and nurturing post-event relationships, the administrative work can quickly spiral out of control. That’s where Constant Contact for events comes in — this all-in-one email marketing platform offers specialized tools to streamline every stage of your event lifecycle, from sign-up to post-event follow-up.
Why Use Constant Contact for Events?
If you’re already using Constant Contact for email marketing, adding event management to your workflow eliminates the need for separate, disconnected tools. Even if you’re new to the platform, its intuitive interface makes it easy to set up event workflows in minutes, no coding required.
Key benefits include centralized attendee data, automated communication sequences, and built-in analytics to track registration and engagement metrics — all in one dashboard. Brands that use event email marketing Constant Contact tools see 25% higher attendance rates on average, per internal platform data.
How to Set Up Event Registration with Constant Contact
Constant Contact’s event registration tool lets you create custom sign-up forms that match your brand, with no third-party plugins needed. This core Constant Contact for events feature requires no technical expertise to launch.
Follow these simple steps to launch your registration page:
- Log in to your Constant Contact account and navigate to the Events tab in the top menu.
- Click Create Event and enter core details: event name, date, time, location (or virtual link), and ticket type (free or paid).
- Customize your registration form: add fields for dietary restrictions, t-shirt sizes, or session preferences, and upload your event logo or header image.
- Set registration limits, early bird deadlines, and automated confirmation emails for every sign-up.
- Embed the registration form on your website, share the direct link on social media, or include it in your email newsletters.
You can even integrate Constant Contact for events with payment processors like Stripe or PayPal to collect registration fees directly through your sign-up page.
Customizing Your Registration Form for Higher Conversions
A generic registration form can hurt sign-up rates. Use Constant Contact’s drag-and-drop editor to:
- Add a compelling event description and high-quality hero image
- Include social proof, like past attendee testimonials or speaker bios
- Keep required fields to a minimum to reduce form abandonment (for more tips, see our guide to high-converting sign-up forms)
Automate Event Reminders with Constant Contact
Forgetting to send pre-event reminders is one of the top causes of low attendance. Constant Contact for events lets you set up automated Constant Contact event reminders that trigger based on registration date or time until the event.
Recommended reminder schedule:
- Immediate confirmation: Sent as soon as someone registers, includes event details, calendar invite, and parking/access instructions.
- 1-week reminder: Reiterates event value, shares final agenda, and links to any pre-event materials.
- 24-hour reminder: Last-minute logistics, virtual meeting links (if applicable), and a call to confirm attendance.
- 2-hour reminder: Only for virtual events, includes direct access links and troubleshooting contacts.
You can also segment your reminder lists to send different messages to VIP attendees, speakers, or sponsors. For more tips on setting up automated sequences, check out our email automation best practices guide.
Post-Event Follow-Ups That Drive Engagement
Your event doesn’t end when the last attendee leaves. Constant Contact for events makes it easy to run targeted Constant Contact follow-up emails that turn attendees into loyal advocates.
As the Event Marketing Institute’s 2024 industry report notes, brands that send post-event follow-ups within 24 hours see 30% higher repeat attendance rates than those that wait 3+ days.
Essential post-event follow-up steps:
- Send a thank-you email within 24 hours: Include a link to event photos, session recordings, or slide decks.
- Share a post-event survey: Use Constant Contact’s built-in survey tool to collect feedback on what worked and what to improve for next time.
- Nurture non-attendees: Send a separate email to people who registered but didn’t show up, with a recap of key takeaways and a discount code for your next event.
- Segment your attendee list: Tag attendees who expressed interest in specific topics to send them relevant future content or event invites.
Measuring Follow-Up Success
Use Constant Contact’s analytics dashboard to track:
- Open and click-through rates for follow-up emails
- Survey response rates and sentiment
- Conversion rates for post-event offers (e.g., merch, future event tickets)
Frequently Asked Questions
- Is Constant Contact for events free to use?
- Constant Contact offers a 60-day free trial for all users, including event tools. Paid plans start at $12/month for up to 500 contacts, with no extra fees for event registration features.
- Can I use Constant Contact for virtual events?
- Yes! You can add your virtual meeting link (Zoom, Google Meet, etc.) directly to your registration confirmation and reminder emails, and even embed the link in your event page.
- How do I track event registration metrics?
- Constant Contact’s Events dashboard shows real-time registration numbers, conversion rates from your email campaigns, and attendee demographic data from your registration forms.
- Can I send different follow-ups to attendees and no-shows?
- Absolutely. Constant Contact automatically tags attendees based on registration status, so you can create segmented email lists for targeted follow-up campaigns.
Get Started with Constant Contact for Events Today
Ready to simplify your event workflow? Sign up for Constant Contact’s free 60-day trial to test out registration, reminder, and follow-up tools with no credit card required. You’ll wonder how you ever planned events without it.
Start your free trial now and take the stress out of event management.
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