Struggling to figure out what to add to your emails when using the Constant Contact Email Editor? You’re not alone. Over 60% of small businesses cite content creation as their biggest email marketing pain point, and the drag-and-drop editor’s flexibility can make it harder to narrow down what actually drives results.
This guide breaks down a full overview of the Constant Contact Email Editor’s core features, plus exactly what content to include to boost open rates, clicks, and sales for your business.
Constant Contact Email Editor Overview
The Constant Contact Email Editor is a user-friendly, drag-and-drop tool designed for marketers of all skill levels — no coding required. It’s built to help you create professional, branded emails in minutes, with a library of pre-designed templates and customizable blocks.
Core Features of the Editor
- Drag-and-drop interface: Rearrange content blocks, images, and buttons with zero technical skills.
- Brand kit integration: Save your logo, brand colors, and fonts to apply them to every email automatically.
- Mobile preview: Check how your email looks on smartphones and tablets before hitting send.
- Pre-built content blocks: Use pre-made sections for testimonials, product listings, event details, and more.
- Real-time analytics: Track open rates, click-through rates, and unsubscribes directly in the editor dashboard.
- Dynamic personalization tags: Insert subscriber first names, last names, or custom fields automatically.
What to Show in Your Constant Contact Email Content
Not sure what to add to your email once you open the editor? Follow this checklist of high-impact content to include in every campaign:
1. Brand-Aligned Header
Your header is the first thing subscribers see after your subject line. Use your logo, a brief tagline, and your brand colors to build instant recognition. Avoid cluttering this section with too much text — keep it simple and consistent with your website’s header.
2. Personalized Greetings
Constant Contact lets you insert dynamic tags to address subscribers by their first name. According to the Data & Marketing Association (DMA), personalized emails deliver 6x higher transaction rates than generic blasts, so make this a non-negotiable part of every campaign.
3. Value-Driven Main Body Content
The body of your email should focus on solving a problem or delivering value to your subscribers, not just selling. Common high-performing body content includes:
- How-to guides or tips related to your industry
- Exclusive discounts or early access to new products
- Behind-the-scenes updates about your team or business
- Curated resources (blog posts, tools, or industry news)
- Customer success stories or testimonials
For a deep dive on list segmentation to send targeted body content, refer to our internal guide on email list best practices. You can also link to our Constant Contact setup tutorial for new users (internal linking ideas: these are two strong options for related content).
4. High-Quality Visuals
Emails with relevant images get 42% more clicks than text-only emails. Use the Constant Contact image block to add product photos, infographics, or lifestyle shots that align with your message. Keep images under 1MB to avoid slow load times, and always add alt text for accessibility.
5. Clear Call-to-Action (CTA) Buttons
Every email should have one primary CTA that tells subscribers exactly what to do next. Use the editor’s button block to create a contrasting, clickable button with action-oriented text like “Shop Now,” “Read the Guide,” or “Register Today.” Avoid adding more than 2 CTAs per email to prevent decision fatigue.
6. Social Proof and Trust Signals
Add a small section with recent customer reviews, awards, or press mentions to build credibility. You can use the Constant Contact testimonial block or add a simple text section with a 5-star rating and a short quote.
7. Compliant, Helpful Footer
Your footer must include an unsubscribe link (required by GDPR and CAN-SPAM laws) and your business address. You can also add links to your social media profiles, a link to your website, and a preference center where subscribers can adjust how often they hear from you.
Tips for Using the Constant Contact Email Editor Effectively
Follow these best practices to get the most out of the editor:
- Always send a test email to yourself and a team member to check for typos and formatting issues.
- Use the mobile preview tool to ensure your content looks good on small screens (over 50% of emails are opened on mobile).
- Stick to 1-2 fonts and a maximum of 3 brand colors to keep your email visually consistent.
- Segment your email list to send targeted content to specific subscriber groups (e.g., past customers vs. new leads).
Frequently Asked Questions
Q: Is the Constant Contact Email Editor free to use?
A: Constant Contact offers a 14-day free trial, after which plans start at $12/month for their Core plan with access to the full email editor.
Q: Can I use my own custom HTML templates in the editor?
A: Yes, the editor supports custom HTML uploads if you have pre-designed templates you want to use instead of the built-in options.
Q: How do I add alt text to images in the Constant Contact Email Editor?
A: Click on the image block you want to edit, select “Edit Image,” and enter your alt text in the field provided before saving.
Q: Can I schedule emails in advance using the editor?
A: Yes, once you finish designing your email, you can choose to send it immediately or schedule it for a specific date and time up to 6 months in advance.
Get Started With Your Next Email Today
Now that you know the ins and outs of the Constant Contact Email Editor and what content to include, it’s time to put this knowledge into action. A well-designed email with targeted, value-driven content can drive more traffic, leads, and sales for your business than almost any other marketing channel.
Ready to create your first high-performing email? Log into your Constant Contact account, open the editor, and use the content checklist above to build your campaign. If you don’t have an account yet, sign up for their 14-day free trial to test all the editor features risk-free.
CTA: Start building better emails today with Constant Contact’s 14-day free trial — no credit card required.
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