ClickFunnels Pricing Explained: Find the Right Plan for Your Business

Choosing a sales funnel builder can feel overwhelming, especially when pricing tiers are stacked with features and add‑ons. In this guide we break down ClickFunnels pricing so you can see exactly what you get at each level, identify hidden costs, and decide which plan aligns with your goals.

Why ClickFunnels Remains Popular

Since its launch in 2014, ClickFunnels has grown into a full‑stack funnel platform that lets marketers build landing pages, sales pages, membership sites, and automations without coding. Its main draw is speed – you can spin up a high‑converting funnel in minutes. But speed comes with a price, and understanding that price is crucial before you commit.

Current ClickFunnels Plans (2026)

ClickFunnels offers two core subscription families: ClickFunnels (the original funnel builder) and ClickFunnels 2.0 (the newer, modular platform). Both have a 14‑day free trial, and you can pay monthly or annually.

ClickFunnels (Classic) Plans

• Starter – $97/month (or $997/year). Includes:
  • Up to 20 funnels
  • 100 pages
  • 20,000 visitors per month
  • Basic email integrations
  • Payment gateway support
• Platinum – $297/month (or $2,997/year). Includes everything in Starter plus:
  • Unlimited funnels and pages
  • Unlimited visitors
  • Follow‑up funnels (email & SMS automation)
  • Affiliate management (Backpack)
  • 3 custom domains
  • Priority support
• Diamond – $797/month (or $7,997/year). Includes everything in Platinum plus:
  • Dedicated account manager
  • Live chat support
  • White‑label mobile app builder
  • 3‑hour response SLA

ClickFunnels 2.0 Plans

• Essential – $149/month (or $1,497/year). Features:
  • Unlimited funnels and pages
  • Unlimited visitors
  • Integrated email & SMS (built‑in)
  • Basic checkout and membership tools
  • 5 custom domains
• Unlimited – $299/month (or $2,997/year). Adds:
  • Advanced automation builder
  • Affiliate manager
  • Priority live chat support
  • Team collaboration tools
• Enterprise – custom pricing (usually $1,000+ per month). Designed for agencies and large brands, it includes:
  • All Unlimited features
  • Dedicated success manager
  • Custom SLA & onboarding
  • White‑label platform
  • API access for deeper integrations

How the Pricing Breaks Down

Below is a quick reference matrix that helps you compare the most important metrics across plans.

Plan	Price (Monthly)	Funnels	Pages	Visitors	Automation	Support
Starter (Classic)	$97	20	100	20k	Basic email	Email
Platinum (Classic)	$297	Unlimited	Unlimited	Unlimited	Email + SMS	Priority
Diamond (Classic)	$797	Unlimited	Unlimited	Unlimited	Full suite + live chat	Dedicated manager
Essential (2.0)	$149	Unlimited	Unlimited	Unlimited	Built‑in email/SMS	Email
Unlimited (2.0)	$299	Unlimited	Unlimited	Unlimited	Advanced automation	Live chat priority
Enterprise (2.0)	Custom	Unlimited	Unlimited	Unlimited	All features + API	Dedicated manager

Hidden Costs to Watch For

• Domain fees – While ClickFunnels includes a few custom domains, you’ll still need to purchase your own domain registrars (e.g., GoDaddy, Namecheap).
• Third‑party integrations – Some email services (like ConvertKit) require separate subscriptions.
• Additional users – The Enterprise plan allows unlimited team seats; lower tiers may charge $25–$50 per extra user.
• Addon tools – ClickFunnels Marketplace offers paid templates, funnel hacks, and coaching courses that are optional but popular.

Which Plan Is Right for You?

Use the following decision guide to match your business stage with the appropriate plan.

1. Just testing ideas? – Starter or Essential gives you enough funnels to prototype without breaking the bank.
2. Running a small‑to‑medium e‑commerce store? – Platinum or Unlimited provides unlimited visitors, email/SMS automation, and affiliate tools to scale.
3. Agency or high‑volume marketer? – Diamond or Enterprise offers dedicated support and white‑label capabilities that keep client work professional.

FAQ

1. Is there a free version of ClickFunnels?

No. ClickFunnels only offers a 14‑day free trial. After that you must select a paid plan.

2. Can I switch between Classic and 2.0 plans?

Yes, you can downgrade or upgrade, but migrations may require rebuilding some funnels because the two platforms store data differently.

3. Does ClickFunnels charge transaction fees?

ClickFunnels itself does not take a cut, but your chosen payment gateway (Stripe, PayPal, etc.) will still apply its standard processing fees.

4. How does ClickFunnels compare with alternatives like Kajabi or Kartra?

ClickFunnels excels in funnel speed and a massive template library. Kajabi focuses more on course creation, while Kartra offers deeper email marketing automation. Your choice depends on whether funnels or content delivery is the priority.

5. Will I need a developer for ClickFunnels?

Most users can launch funnels without code. However, custom CSS/JS or API integrations may require a developer if you need advanced branding or data sync.

Bottom Line

ClickFunnels pricing is tiered to support everyone from solopreneurs to enterprise agencies. The key is to align the plan’s visitor limits, automation depth, and support level with your current revenue and growth roadmap. Start with a trial, test a couple of funnels, and upgrade only when the features you need become essential.

Ready to level up your sales funnels? Click the button below to start your free trial and see which plan fits your business best.

Start My Free Trial

Internal linking ideas: Link to a “How to Build Your First Funnel in ClickFunnels” tutorial and a “Top 10 ClickFunnels Funnel Templates for 2026” roundup.
External reference suggestion: Refer to ClickFunnels’ official pricing page for the most up‑to‑date numbers.