Case Study: How We Published 50 Articles in 60 Days Using Frase

When a content team promised to deliver 50 high‑ranking articles in just two months, the pressure was real. The secret weapon? Frase—an AI‑powered research and writing platform that streamlines every step of the SEO workflow. In this case study we break down the exact process, tools, and metrics that turned an ambitious goal into a measurable success.

Why Frase?

Before choosing a tool we evaluated three criteria:

• Speed: Ability to research, outline, and draft quickly.
• SEO Accuracy: Built‑in content score and SERP analysis.
• Collaboration: Real‑time editing for a distributed team.

Frase topped the list because it combines all three into a single dashboard, reducing the need for separate research and optimization tools.

Project Blueprint

1. Topic Generation (Days 1‑5)

We started with a keyword list of 200 seed terms related to "digital marketing". Using Frase’s Topic Research feature, we filtered for:

1. Search volume > 1,000
2. Keyword difficulty < 30
3. Clear user intent (informational or transactional)

This produced 75 viable topics. We prioritized the top 50 based on relevance to our audience and potential traffic lift.

2. Content Brief Creation (Days 6‑10)

For each topic, Frase automatically generated a brief that included:

• Top 10 ranking pages
• Common sub‑headings
• Recommended word count (1,200‑1,800 words)
• Target keyword density and LSI terms

We customized the briefs with brand voice guidelines and internal linking opportunities, then assigned them to writers in our project board.

3. Drafting with AI Assistance (Days 11‑30)

Writers used Frase’s AI editor to generate first drafts based on the briefs. The process looked like this:

1. Paste the brief into the AI Writer.
2. Generate a 300‑word introduction and let the AI suggest bullet points for each sub‑heading.
3. Human edit for accuracy, tone, and brand consistency.

This hybrid approach cut average writing time from 4 hours to 1.5 hours per article.

4. Optimization & Scoring (Days 31‑45)

Once a draft was uploaded back to Frase, the platform provided a real‑time Content Score** (out of 100). We aimed for a minimum score of 80, focusing on:

• Including all suggested sub‑headings
• Meeting target word count
• Using at least 5 LSI keywords
• Ensuring readability (Flesch‑Kincaid grade ≤ 9)

Articles falling below the threshold were sent for quick revisions, usually within a few hours.

5. Publication & Internal Linking (Days 46‑55)

We scheduled posts in WordPress with a predefined SEO plugin configuration (Yoast). Frase’s Export to WordPress feature auto‑filled meta titles, descriptions, and headings, eliminating manual copy‑pasting.

Internal links were added using two strategic clusters:

1. Topic clusters around "content marketing" and "SEO tools".
2. Evergreen pillar pages that acted as authority hubs.

Results at a Glance

Metric	Result
Articles Published	50
Average Content Score	84/100
Avg. Time to Publish	1.2 days per article
Organic Traffic Growth (30 days)	+38%
Top‑10 Rankings Gained	27

Key Takeaways

• AI + Human synergy speeds up drafting while preserving quality.
• Frase’s content score provides a clear, data‑driven KPI for each piece.
• Front‑loading research (topic clusters, internal linking) fuels long‑term SEO health.
• Consistent weekly sprints keep the team accountable and the workflow transparent.

Frequently Asked Questions

Can I use Frase without a content team?

Yes. Solo creators can leverage the AI writer and brief generator to produce high‑quality posts, though a quick editorial review is still recommended.

How much does Frase cost for a team of 5?

The Business plan (as of 2026) starts at $149 /month per user, which includes unlimited briefs, AI writing, and SEO scoring.

What if my topics have low search volume?

Frase’s SERP analysis highlights related long‑tail queries and question‑based keywords that can capture niche traffic.

Is the content score reliable?

It’s based on proven on‑page factors (keyword placement, headings, readability). While it isn’t a guarantee of ranking, scores above 80 consistently correlate with higher SERP performance.

Can I export data for reporting?

Yes—Frase offers CSV exports of briefs, scores, and keyword metrics, which can be integrated into any reporting dashboard.

Ready to Scale Your Content?

Whether you need 10 posts a month or 100, Frase can streamline the process from research to publication. Start your free trial today and see how quickly you can hit your publishing goals.