Brevo vs Mailchimp: Which Is Better?

By Azon Vault On May 2, 2026

Introduction

Choosing the right email marketing platform can feel overwhelming, especially when two industry leaders—Brevo (formerly Sendinblue) and Mailchimp—keep popping up in recommendations. Both promise powerful automation, beautiful templates, and robust analytics, but which one truly fits your needs? In this guide we break down the essential criteria, compare features side‑by‑side, and help you decide which platform is the better fit for beginners and growing businesses.

Feature Comparison at a Glance

1. Ease of Use

Brevo: Simple drag‑and‑drop builder with a clean dashboard. Ideal for users who want a straightforward setup without a steep learning curve.
Mailchimp: More extensive menu options and a slightly longer onboarding process, but offers guided tutorials and a robust knowledge base.

2. Pricing Structure

Plan	Brevo (Free)	Mailchimp (Free)
Monthly Emails	300 emails	10,000 emails
Contacts Included	Unlimited (pay per extra)	2,000 contacts
Key Limits	Daily sending limit of 300	Basic templates only

When you move to paid tiers, Brevo charges by the number of emails sent, while Mailchimp charges by the number of contacts. For low‑volume, high‑frequency campaigns, Brevo often ends up cheaper.

3. Automation & Workflows

Brevo: Visual workflow builder with conditional branching, lead scoring, and SMS integration—all in the free tier.
Mailchimp: Automation available in paid plans; includes basic welcome series and abandoned cart emails but lacks advanced branching without add‑ons.

4. Template Library & Design

Both platforms offer responsive templates, but Mailchimp’s library is larger and includes industry‑specific designs.
Brevo focuses on simplicity; its templates are fewer but fully customizable with a live preview.

5. Deliverability & Compliance

Both services maintain high deliverability rates (>96%). Brevo provides built‑in GDPR tools such as double‑opt‑in and data export, while Mailchimp offers similar compliance features but charges extra for advanced privacy controls.

Detailed Pros & Cons

Brevo

Pros:
- Cost‑effective for high‑frequency sending.
- All‑in‑one SMS + email automation.
- Intuitive workflow builder.
Cons:
- Free plan limited to 300 emails per day.
- Smaller template marketplace.

Mailchimp

Pros:
- Generous free tier for up to 10,000 emails.
- Rich analytics and audience segmentation.
- Extensive third‑party app ecosystem.
Cons:
- Pricing rises quickly as contact count grows.
- Advanced automation requires higher‑tier plans.

Which Platform Is Right for You?

Choose Brevo if:

You need to send many emails daily or combine SMS with email.
Your budget is tight and you prefer pay‑per‑email pricing.
You value a simple visual workflow editor.

Choose Mailchimp if:

You have a growing subscriber list and want advanced segmentation.
You rely heavily on third‑party integrations (e.g., Shopify, WordPress).
You need a larger library of pre‑designed templates.

FAQ

Can I switch from Mailchimp to Brevo without losing contacts? Yes. Both services support CSV export/import, and Brevo offers a migration tool for seamless transfer.
Does Brevo support A/B testing? Brevo includes basic split testing on subject lines and content in paid plans.
Is there a limit on the number of automation workflows? Brevo allows unlimited workflows on all paid tiers, while Mailchimp caps the number based on the plan.
Which platform has better customer support? Brevo provides live chat on all plans; Mailchimp offers email support for free users and chat for paid users.
Can I use both platforms simultaneously? Technically yes, but managing duplicate lists can hurt deliverability. Choose one as your primary tool.

Conclusion

Both Brevo and Mailchimp excel in different scenarios. If you prioritize high‑volume sending, SMS integration, and a low‑cost model, Brevo is the clear winner. If you need a robust ecosystem, extensive templates, and powerful audience insights, Mailchimp remains a strong choice. Evaluate your current email volume, contact growth rate, and budget to make the best decision.

Call to Action

Ready to boost your email marketing? Start a free trial with Brevo or explore Mailchimp’s free plan today and see which platform drives better results for your business.