Omnisend Free vs Standard vs Pro: Which Plan Should You Recommend to New Stores?

Launching a new ecommerce store is equal parts exciting and stressful. You’re juggling product sourcing, website design, and marketing, and picking the right email tool often falls to the bottom of the list—until you realize you need one to recover abandoned carts and nurture subscribers. Omnisend is a go-to for small to mid-sized stores, but its three-tier structure leaves many new owners asking: which Omnisend plan is right for my new store?

We’ve broken down every feature, cost, and use case for the Free, Standard, and Pro tiers to help you make an informed choice. No fluff, just actionable recommendations tailored to new store owners.

Omnisend Plan Overview: What Each Tier Offers

Before comparing tiers, let’s outline exactly what you get with each Omnisend plan. All tiers include access to Omnisend’s drag-and-drop email builder, pre-built workflow templates, and basic signup forms.

Omnisend Free Plan

The Free plan is designed for brands just starting to build their email list. It’s free forever, with no credit card required to sign up.

• Up to 250 contacts
• 500 emails sent per month
• Pre-built automation workflows (welcome series, abandoned cart)
• Basic segmentation and signup forms
• 24/7 email support
• Omnisend branding on all emails and forms
• No SMS credits or advanced reporting

Omnisend Standard Plan

Standard is Omnisend’s most popular plan for growing stores. Pricing starts at $16/month when billed annually ($25/month monthly) for up to 500 contacts, with costs scaling as your list grows.

• Removes Omnisend branding from emails and forms
• 6,000 emails per month (for 500-contact tier)
• 100 free SMS credits per month
• Custom automation workflows and A/B testing
• Advanced segmentation and ROI tracking
• 24/7 live chat support
• Product recommendations for email campaigns

Omnisend Pro Plan

Pro is built for high-volume stores with complex marketing needs. Pricing starts at $59/month when billed annually ($81/month monthly) for up to 500 contacts.

• 60,000 emails per month (for 500-contact tier)
• 1,000 free SMS credits per month
• Multi-channel automation (email + SMS + web push notifications)
• Custom reporting dashboards and Google Ads integration
• Dedicated account manager and priority support
• Advanced list cleaning tools

Omnisend Free vs Standard vs Pro: Side-by-Side Comparison

Use this table to quickly compare core features across all three Omnisend plans:

Feature	Free Plan	Standard Plan	Pro Plan
Monthly Cost (Annual Billing)	$0	$16 (500 contacts)	$59 (500 contacts)
Contact Limit	250 max	Scales with pricing	Scales with pricing
Monthly Email Sends	500	6,000 (500 contacts)	60,000 (500 contacts)
Omnisend Branding	Yes	No	No
SMS Credits	0	100/month	1,000/month
Automation Workflows	Pre-built only	Custom + pre-built	Advanced multi-channel
Support	24/7 Email	24/7 Live Chat	Priority + Dedicated Manager
A/B Testing	No	Yes	Yes
Advanced Reporting	No	Yes	Yes (Custom Dashboards)

Which Omnisend Plan Should New Stores Pick?

We recommend matching your plan to your store’s current revenue, subscriber count, and marketing goals. Here’s our breakdown for new stores:

Choose the Free Plan If…

• You have fewer than 250 email subscribers
• You send fewer than 500 emails per month
• You’re testing Omnisend to see if it fits your workflow
• You don’t need SMS marketing or custom branding removal yet
• You’re okay with Omnisend branding on all customer-facing emails and forms

Best for: Brand new stores with under 50 subscribers, sending only a weekly newsletter or basic welcome series.

Choose the Standard Plan If…

• You have 250+ subscribers (or expect to hit that within 1-2 months)
• You want to remove Omnisend branding for a more professional look
• You want to run low-volume SMS campaigns (e.g., abandoned cart texts)
• You need A/B testing to optimize email open and click rates
• You want access to 24/7 live chat support for faster issue resolution

Best for: Stores doing $1k–$10k monthly revenue, with 300+ subscribers sending abandoned cart workflows and weekly promotions.

Choose the Pro Plan If…

• You have 1,000+ active subscribers
• You send high-volume email campaigns (10k+ sends per month)
• You run multi-channel campaigns across email, SMS, and web push
• You need custom reporting dashboards to track complex ROI metrics
• You want a dedicated account manager to optimize your strategy

Best for: Stores doing $20k+ monthly revenue, with established marketing workflows that need advanced scaling tools.

Expert Tip: Don’t Overpay for Features You Don’t Need

Most new stores will get the most value from the Standard plan once they pass 250 subscribers. Starting with the Free plan is a smart way to test Omnisend’s core features without spending a dime, then upgrading to Standard when you hit the contact or send limit.

Pro is rarely necessary for stores making less than $20k/month, as the extra high-volume sends and dedicated support aren’t needed for small-scale operations. You can always upgrade to Pro later as your store grows.

For more details on full feature breakdowns, refer to Omnisend’s official pricing page.

Frequently Asked Questions

Can I switch Omnisend plans later?

Yes, you can upgrade or downgrade your Omnisend plan at any time directly from your dashboard. All your existing workflows, subscriber data, and email templates will carry over seamlessly to the new tier.

Does Omnisend offer a free trial of paid plans?

Omnisend does not offer a traditional free trial for Standard or Pro tiers. However, you can use the Free plan indefinitely to test core features, then upgrade when you’re ready to unlock paid tools.

Is the Free plan good enough for a new Shopify store?

For stores with fewer than 250 subscribers, yes. The Free plan includes Shopify-specific integrations, abandoned cart workflows, and basic segmentation. Upgrade to Standard once you exceed 250 contacts or need to remove branding.

Do I need the Pro plan for abandoned cart emails?

No. Even the Free plan includes pre-built abandoned cart workflows. Pro adds advanced multi-channel cart recovery (SMS + push notifications), but Free and Standard tiers cover basic cart recovery for most new stores.

Ready to pick your Omnisend plan? Sign up for the Free plan here to test core features, then upgrade to Standard once your store grows. Have questions about which tier fits your specific store? Drop a comment below!