Frase’s 60-Day Cookie: How to Use Long Buyer Journeys to Your Advantage

Most affiliate programs for SaaS tools offer 7 to 30-day tracking cookies. If a buyer clicks your link, then takes 3 weeks to commit to a purchase, you walk away with nothing. Frase flips this script with its 60-day cookie policy, giving you a massive edge in capturing commissions from slow-moving buyers.

Frase is an AI-powered SEO content optimization platform used by content marketers, agencies, and SEO professionals to research, write, and optimize blog posts faster. Its affiliate program is already popular for high commission rates, but the 60-day cookie makes it one of the most affiliate-friendly SaaS programs on the market.

What Is Frase’s 60-Day Cookie?

When a user clicks your unique Frase affiliate link, a small browser cookie is stored on their device for 60 full days. During that window, any purchase they make for a Frase subscription (including all plan tiers and optional add-ons like the Frase AI Writer) will be attributed to your affiliate account, even if they don’t buy until day 59.

This is a major upgrade from the industry standard: most SaaS affiliates only get credit for purchases made within 24-48 hours of a link click. Frase’s extended window aligns with how real buyers actually shop for professional tools.

Why Long Buyer Journeys Are the Norm for SaaS Purchases

Buying SEO and content tools is rarely an impulse decision. Professional buyers take time to evaluate options, test features, and get internal approval for spend. HubSpot’s 2024 SaaS Buyer Behavior Report finds that 68% of SaaS buyers take 3+ weeks to finalize a purchase, with 22% taking over 2 months.

The Typical Frase Buyer Journey

• Day 1: Searches for “best SEO content optimization tools” and reads your comparison post
• Day 7: Signs up for Frase’s free trial using your affiliate link
• Day 14: Tests Frase against competitors like Surfer SEO and Clearscope
• Day 21: Gets budget approval from their team lead
• Day 28: Upgrades to a paid Frase plan

With a standard 30-day cookie, you’d still get credit for this sale. With a 7-day cookie, you’d lose it entirely. Frase’s 60-day window covers even longer timelines, like buyers who wait until the next quarter to allocate budget.

5 Ways to Leverage Frase’s 60-Day Cookie for Higher Commissions

1. Create Evergreen Comparison and Review Content

Target keywords like “Frase vs Surfer SEO 2024” or “Frase review for small agencies” that buyers search during the middle of their research phase. This content stays relevant for months, so users can click your link, research for weeks, and still attribute their purchase to you.

Focus on honest, detailed reviews that address common pain points: Frase’s AI content generation, keyword research tools, and content brief features. Buyers who trust your review are more likely to click your link, even if they don’t buy immediately.

2. Build Educational Funnel Content

Create free resources like “The Ultimate Guide to SEO Content Optimization” or “How to Cut Blog Post Writing Time in Half” that mention Frase as your go-to tool. Include your affiliate link in the guide, and promote it to your email list or social media followers.

Readers may download the guide, then come back 3-4 weeks later to buy Frase after testing the tips in your resource. The 60-day cookie ensures you get credit for these delayed conversions.

3. Target Bottom-of-Funnel (BOFU) Keywords

BOFU keywords have high purchase intent, even if buyers take time to decide. Target phrases like “Frase pricing plans explained”, “Frase discount code 2024”, or “best Frase alternative for agencies”.

These searchers are already close to buying, but may take a few days to compare final features or check team availability. Your 60-day cookie will catch them when they finally convert.

4. Promote During Peak Budget Planning Periods

Agencies and businesses set annual budgets in Q4, with purchases often delayed until Q1 or Q2 of the following year. Promote your Frase content 60 days before budget cycles start: for example, if budgets are released January 1, promote your content in November. This ensures the 60-day cookie window covers January purchases.

5. Optimize for Mobile and Cross-Device Research

Most buyers research tools on mobile, then purchase on desktop. While Frase’s cookie is device-specific, you can encourage readers to click your link on the device they plan to use for purchase. You can also create mobile-friendly content that loads fast, so users don’t bounce before clicking your affiliate link.

Common Mistakes to Avoid

• Relying only on short-term promotional content: Flash sales and limited-time offers don’t work for Frase, since buyers need time to evaluate. Focus on evergreen content instead.
• Failing to disclose affiliate links: FTC rules require clear affiliate disclosures. Transparent disclosures also build trust with readers, making them more likely to use your link.
• Ignoring team buyers: Many Frase buyers need to get approval from 2-3 team members. Create content that addresses team use cases, like “How to Use Frase for Agency Content Teams”.

FAQ

Q: Does Frase’s 60-day cookie apply to all purchases?
A: Yes, all Frase subscription plans (Basic, Team, Enterprise) and add-ons like the Frase AI Writer are covered under the 60-day window.

Q: What if a user clears their cookies or switches devices?
A: Frase’s cookie is stored on the user’s browser, so clearing cookies or switching from mobile to desktop will remove the tracking. Encourage users to click your link on the device they’ll use to purchase.

Q: Does Frase offer recurring commissions?
A: Frase offers a one-time commission per new sale, not recurring. However, the 60-day cookie ensures you get credit for delayed first purchases, which are often the highest value.

Q: How does Frase attribute cookie credits?
A: Frase uses last-click attribution within the 60-day window. The last affiliate link a user clicks before purchasing will receive commission, as long as the click was within 60 days.

Conclusion

Frase’s 60-day cookie is a rare advantage in the SaaS affiliate space. It aligns with how real buyers shop for professional tools, letting you capture commissions you’d lose with shorter cookie windows.

Audit your current Frase affiliate content today: update old reviews, create new comparison posts, and target long-tail keywords that buyers search during their research phase. The extra effort will pay off when you earn commissions from purchases that happen weeks after a user first clicks your link.

Ready to start earning more with Frase’s extended cookie window? Sign up for the Frase affiliate program today, and download our free Frase Content Strategy Template to get started.

Internal linking ideas: Link to our guide "How to Write High-Converting Affiliate Reviews" or our list "Top 10 SaaS Affiliate Programs for Content Marketers" (no actual links included per guidelines).