Drip Co-Sell Agency Tools: The Ultimate Guide for 2024

Co-sell agencies are seeing massive growth in 2024, as brands race to partner with complementary businesses to expand their reach and split revenue from joint sales. But managing dozens of partner relationships, tracking cross-sales, and automating follow-up sequences can quickly become overwhelming without the right tech stack.

That’s where Drip Co-Sell Agency Tools come in. These integrations and native features help you automate busywork, track partner performance, and scale your co-sell program without adding extra headcount.

What Are Drip Co-Sell Agency Tools?

Drip is an eCommerce-focused email marketing platform that helps brands nurture leads, recover abandoned carts, and drive repeat purchases. Co-sell agencies pair complementary businesses (e.g., a skincare brand partnering with a makeup artist) to cross-promote products and share revenue from joint sales.

Drip Co-Sell Agency Tools refer to native Drip features, third-party integrations, and standalone software that connect to Drip to streamline co-sell workflows. They handle tasks like partner onboarding, commission tracking, customer list syncing, and campaign attribution.

Without these tools, agencies waste 10+ hours per week manually updating spreadsheets, calculating revenue splits, and chasing partners for campaign approvals.

Key Benefits of Using Drip Co-Sell Agency Tools

As highlighted in HubSpot’s 2024 State of Partner Marketing report, agencies using dedicated co-sell tools see 40% faster partner onboarding and 25% higher joint campaign ROI. Here are the top benefits for your agency:

• Automate repetitive tasks like partner signup, email list syncing, and commission calculations
• Get real-time visibility into co-sell campaign performance across all partner brands
• Reduce human error in revenue splits and customer data sharing
• Scale your co-sell program without adding extra staff
• Keep all partner communications, contracts, and assets organized in one central dashboard

Top 5 Drip Co-Sell Agency Tools to Use in 2024

1. Drip Native Partner Management Features

Start with Drip’s built-in tools before investing in third-party software. Drip’s custom fields, tags, and visual workflows let you segment partner-referred customers, trigger automated follow-up sequences, and track which partners drive the most revenue.

Use Drip’s API to create custom partner dashboards that display real-time sales data, click-through rates, and commission earnings for each co-sell partner.

2. Zapier

Zapier connects Drip to over 5,000 apps, making it easy to automate cross-platform workflows for co-sell campaigns. Set up Zaps to:

• Add new co-sell partner leads from Typeform or Google Forms directly to Drip
• Sync customer purchase data from Shopify or WooCommerce to partner dashboards
• Send automated commission alerts to partners via Slack or Gmail when a joint sale closes

3. PartnerStack

PartnerStack is a dedicated partner management platform that integrates seamlessly with Drip. It handles commission tracking, partner onboarding, and co-sell campaign attribution out of the box.

You can set up automated Drip email sequences to nurture new partners, then sync all joint sale data back to PartnerStack to calculate accurate revenue splits automatically.

4. FirstPromoter

FirstPromoter specializes in tracking co-sell and referral revenue for SaaS and eCommerce brands. Its native Drip integration lets you attribute every sale to the correct co-sell partner, calculate commission splits, and send automated payout notifications.

You can also trigger Drip email sequences to re-engage partners who haven’t driven sales in 30+ days.

5. Slack

Slack isn’t a marketing tool, but it’s essential for co-sell agencies using Drip. Use Zapier to send real-time alerts to dedicated partner Slack channels when:

• A co-sell campaign launches
• A partner hits a revenue milestone
• A customer referred by a partner makes a repeat purchase

This keeps all partners in the loop without clogging their email inboxes.

How to Set Up Drip Co-Sell Agency Tools in 4 Steps

Ready to start using these tools? Follow this simple setup process:

1. Define your co-sell goals: Decide if you want to focus on revenue growth, partner acquisition, or campaign efficiency first.
2. Audit your current Drip setup: Clean up your contact lists, create partner-specific tags, and set up basic workflow automations.
3. Integrate your chosen tools: Connect Zapier, PartnerStack, or FirstPromoter to Drip using native integrations or API keys.
4. Test your workflows: Run a small pilot co-sell campaign with 2-3 partners to check for errors in data syncing or commission calculations.

Frequently Asked Questions

Got questions about Drip Co-Sell Agency Tools? We’ve answered the most common ones below:

Q: Are Drip Co-Sell Agency Tools only for eCommerce brands?

A: While Drip is built for eCommerce, co-sell agencies serving SaaS, course creators, and physical product brands can also use these tools to track joint sales and partner performance.

Q: Do I need coding skills to set up these tools?

A: Most tools like Zapier and PartnerStack require no coding. Drip’s native features are drag-and-drop, and you only need basic API knowledge for custom integrations.

Q: How much do Drip Co-Sell Agency Tools cost?

A: Drip’s plans start at $39/month. Zapier has a free tier for basic automations, while PartnerStack and FirstPromoter charge based on monthly partner revenue. Slack’s free plan works for most small agencies.

Q: Can I use multiple tools at once?

A: Yes! Most agencies combine Drip native tools, Zapier, and Slack to cover all co-sell workflow needs. Avoid overloading your stack with too many tools to prevent data silos.

Conclusion

Drip Co-Sell Agency Tools eliminate manual busywork, help you scale your partner program, and boost revenue for both your agency and your clients. Start with Drip’s built-in features, then add Zapier and PartnerStack as your co-sell program grows.

Remember: The best tool stack is one that fits your agency’s specific goals, not the most expensive or feature-heavy options on the market.

Ready to streamline your co-sell workflows? Sign up for a 14-day free trial of Drip today, and test out these integrations with your first partner campaign.