Building a Simple Lead Magnet Funnel Using Only Brevo Tools

Grab attention, capture emails, and nurture leads—all without leaving the Brevo ecosystem. This step‑by‑step guide shows beginners how to create a high‑converting lead magnet funnel using Brevo’s email marketing, forms, automation, and landing page features.

Why Use a Lead Magnet Funnel?

• Instant value: Offer a free resource that solves a specific problem.
• List growth: Collect qualified email addresses automatically.
• Nurture path: Move prospects from curiosity to paying customers with automated sequences.

What You’ll Need in Brevo

1. Brevo account (free tier works for a basic funnel).
2. Contacts list – create a dedicated list for lead magnet subscribers.
3. Form builder – to capture visitor information.
4. Landing page editor – to host the offer.
5. Automation workflow – to deliver the magnet and follow‑up.

Step 1: Create the Lead Magnet

Choose a format that’s easy to produce and highly relevant to your audience:

• PDF checklist or cheat sheet
• E‑book or quick guide
• Video tutorial or webinar replay

Save the file in a cloud folder and note the direct URL – you’ll need it for the delivery email.

Step 2: Build a High‑Converting Landing Page

Use Brevo’s Landing Page Builder to design a focused page:

• Headline: Clear benefit + keyword (e.g., “Get Your Free SEO Checklist”).
• Sub‑headline: Explain the problem you solve.
• Bullet benefits: 3‑4 concise points.
• Scarcity cue: “Only 200 downloads per day”.
• Form embed: Insert the Brevo form (see Step 3).
• Trust elements: Mini testimonial or logo strip.

Keep the page uncluttered; the only CTA is the form submission.

Step 3: Set Up the Capture Form

Navigate to Forms > Create New Form in Brevo:

1. Fields: Email (required) + one optional field (e.g., first name).
2. Double opt‑in: Enable for GDPR compliance.
3. Success message: “Check your inbox for the free guide!”.
4. Design: Match colors & fonts of your landing page.

Copy the embed code and paste it into the landing page’s form block.

Step 4: Create the Delivery Automation

After a visitor submits the form, Brevo’s automation will send the lead magnet and start nurturing:

1. Go to Automation > Create New Workflow.
2. Trigger: “When a contact subscribes to a list” – select the list you created for this funnel.
3. Action 1 – Send Email:
   • Subject: “Your Free SEO Checklist Inside”
   • Body: Brief thank‑you, quick tip, and a clear button linking to the PDF URL.
4. Delay 1 – 1 day – then send a follow‑up email offering a related blog post.
5. Delay 2 – 3 days – send a case study or testimonial that reinforces the value of your main product.
6. Delay 3 – 7 days – send a soft sales pitch with a limited‑time discount.

Turn the workflow on and test with a real email address to ensure delivery.

Step 5: Track Performance

Brevo provides built‑in analytics. Monitor these key metrics:

• Landing page conversion rate: Visits ÷ Form submissions.
• Open rate of the delivery email: Indicates subject line relevance.
• Click‑through rate (CTR): How many users download the magnet.
• Automation flow drop‑off: Identify where prospects lose interest.

Make data‑driven tweaks – adjust headline, add a testimonial, or change email timing.

FAQ

Do I need a paid Brevo plan?

The free tier supports up to 500 contacts and basic automation, which is sufficient for a starter funnel.

Can I use my own domain for the landing page?

Yes – Brevo lets you connect a custom domain via DNS settings.

How do I stay GDPR‑compliant?

Enable double opt‑in, provide a clear privacy notice, and store consent records in the contact profile.

Conclusion & Call to Action

Building a lead magnet funnel with only Brevo tools is fast, cost‑effective, and fully scalable. Follow the steps above, test each element, and watch your email list grow.

Ready to launch? Sign into your Brevo account now, create the landing page, and start capturing leads today!