10 Co-Marketing Ideas for Omnisend Agency Partners

As an Omnisend agency partner, you already have access to one of the most powerful ecommerce email marketing platforms on the market. But are you maximizing the value of that partnership? Co-marketing with Omnisend can help you attract high-quality leads, strengthen your client offerings, and grow your agency faster than solo marketing ever could.

Why Co-Marketing Is a Win for Omnisend Agency Partners

Co-marketing creates mutually beneficial value for both your agency and Omnisend. You gain access to a trusted brand’s audience and resources, while Omnisend expands its reach to high-quality ecommerce brands via your agency’s network. Key benefits include:

• Shared audience reach: Tap into Omnisend’s existing user base of 100k+ ecommerce brands
• Reduced marketing costs: Split content creation and promotion expenses with your partner
• Enhanced credibility: Associate your agency with a leading ecommerce email marketing platform
• Stronger client results: Combine Omnisend’s tools with your agency’s expertise to drive better ROI for shared clients

10 Actionable Co-Marketing Ideas for Omnisend Agency Partners

1. Co-Create Niche-Specific Email Marketing Guides

Partner with Omnisend’s content team to build in-depth guides tailored to specific ecommerce verticals, such as Shopify fashion brands or WooCommerce home goods stores. Your agency contributes strategy and best practices, while Omnisend adds platform-specific setup tips and feature highlights. Promote the guide via both your email newsletters, social channels, and Omnisend’s resource library.

2. Host Joint Webinars on Ecommerce Email Trends

Host live or on-demand webinars covering high-demand topics like abandoned cart recovery optimization, SMS + email automation workflows, or holiday campaign planning. Omnisend can provide product demos and feature updates, while your agency shares real client case studies and actionable strategy tips. Co-promote the webinar to both audiences to maximize registration numbers.

3. Build a Shared Client Referral Program

Set up a structured, trackable referral system: You refer ecommerce clients to Omnisend for their email marketing tech stack, and Omnisend refers brands needing full-service email marketing support to your agency. Offer mutual incentives like discounted onboarding, free strategy sessions, or revenue share for converted referrals.

4. Co-Produce Client Case Study Content

Highlight a shared client win by detailing how your agency’s strategy paired with Omnisend’s tools drove measurable results (e.g., a 30% increase in email-attributed revenue, 25% higher open rates). Publish the case study as a long-form blog post, social media snippet series, or 2-minute video, and promote it across all your and Omnisend’s channels.

5. Launch a Branded Email Template Bundle

Create a set of 10+ pre-built, high-converting email templates (welcome series, post-purchase flows, re-engagement campaigns) optimized for Omnisend’s drag-and-drop editor. Offer the bundle as a lead magnet for both your agency’s lead gen campaigns and Omnisend’s subscriber growth initiatives.

6. Co-Sponsor Niche Ecommerce Events

Split sponsorship costs for virtual or in-person ecommerce conferences, trade shows, or local meetups. Include co-branded booth materials, speaking slots, and lead capture forms to grow both your agency’s and Omnisend’s pipeline. This works especially well for niche events focused on platforms like Shopify or WooCommerce.

7. Create Short-Form Video Tutorials

Film 60-second TikTok, Instagram Reel, or LinkedIn video tutorials showing quick Omnisend hacks (e.g., how to set up a birthday email automation, how to segment your audience by purchase history) paired with your agency’s quick strategy tips. Cross-post the videos on all your social channels and Omnisend’s official accounts.

8. Run Joint Social Media Contests

Host a contest where ecommerce brands can win a free 3-month Omnisend Pro subscription plus a 10-hour strategy audit from your agency. Promote the contest on both your and Omnisend’s social media, email newsletters, and website banners to maximize reach. Use a co-branded landing page to capture leads.

9. Co-Author Guest Posts for Industry Publications

Pitch guest posts to top ecommerce blogs like the Shopify Plus blog, EcommerceBytes, or Practical Ecommerce, co-authored by your agency’s lead strategist and an Omnisend product expert. Cover topics like scaling email revenue for mid-market brands or optimizing post-purchase flows for higher LTV.

10. Build a Co-Branded Resource Hub

Create a dedicated landing page on your agency’s site (or a shared microsite) hosting all your co-marketing content: guides, webinar recordings, templates, case studies, and video tutorials. Link to the hub from both your agency’s resource library and Omnisend’s partner page to drive consistent traffic.

How to Launch Your First Omnisend Co-Marketing Campaign

Getting started with co-marketing is simple if you follow these steps:

1. Reach out to your dedicated Omnisend partner manager to discuss available co-marketing opportunities and brand guidelines.
2. Align on shared goals (e.g., 50 new leads per quarter, 10 shared client wins per year) and KPIs to track.
3. Start with one small, low-risk campaign (like a social media contest or short-form video series) before scaling to larger initiatives like webinars or event sponsorships.
4. Track results together using UTM parameters and shared analytics dashboards to measure ROI and optimize future campaigns.

Frequently Asked Questions

Do I need approval from Omnisend to run co-marketing campaigns?

Yes, always align with your assigned Omnisend partner manager before launching any co-branded content, contests, or campaigns to ensure compliance with Omnisend’s brand guidelines and partnership terms.

How do we split costs for co-marketing initiatives?

Cost splits vary by campaign type. For content like guides or webinars, you may split production costs 50/50, while referral programs often have no upfront costs, only shared incentive payouts for converted leads.

Can small agencies participate in co-marketing with Omnisend?

Absolutely. Omnisend supports partners of all sizes, and smaller agencies often see outsized results from co-marketing by tapping into Omnisend’s larger, established audience of ecommerce brands.

How do we measure the success of co-marketing efforts?

Track shared KPIs like lead volume, client acquisition rate, content engagement, and referral revenue. Use UTM parameters to attribute traffic and conversions to specific campaigns, and review results quarterly with your Omnisend partner manager.

Conclusion

Co-marketing with Omnisend is one of the most cost-effective ways to grow your agency while delivering better results for your ecommerce clients. By leveraging Omnisend’s brand authority and best-in-class toolset alongside your agency’s specialized expertise, you can build a steady pipeline of high-quality leads and stand out in a crowded agency market.

Internal linking idea: Consider linking to your existing blog post on How to Maximize Your Omnisend Agency Partner Benefits to drive additional traffic to your co-marketing resources. You can also reference eMarketer’s 2024 Ecommerce Email Marketing Benchmark Report to add data-backed credibility to your campaign pitches.

Ready to launch your first Omnisend co-marketing campaign? Reach out to your Omnisend partner manager today to brainstorm your first initiative, or contact our team for a free co-marketing strategy audit.